In Part 4, we explored the growth of CLARK.LAW and the challenges Chris Clark faced in expanding his team. This final part will discuss the often-overlooked element of raising rates and why CLARK.LAW doesn’t prioritize SEO. We’ll highlight how content marketing supports the firm’s growth and client relationships. The Overlooked Element: Raising Rates One of the benefits of a solid reputation and trusted brand Read More

In Part 3, we discussed how Chris Clark launched CLARK.LAW’s marketing efforts and overcame his initial hesitations about blogging. Now, we’ll explore how content marketing contributed to the firm’s growth, focusing on attracting and retaining clients. We’ll also look at the challenges Chris faced in expanding his team. The Growth of CLARK.LAW Chris started with just himself and a part-time paralegal, making Read More

In Part 2, we explored why content marketing was the perfect fit for CLARK.LAW. Now, we’ll discuss the initial steps Chris Clark took to launch his firm’s marketing efforts and the challenges he faced. We’ll also examine how he overcame his initial hesitations about blogging and content creation. How CLARK.LAW Began Their Marketing Efforts Like many, Chris started with a website. A digital footprint is Read More

In Part 1, we explored Chris Clark's transition from a large law firm to establishing CLARK.LAW. Now, we’ll discuss why content marketing was the perfect choice for Chris’s approach to growing his firm. We’ll examine how his emphasis on relationships and quality work aligned seamlessly with a robust content strategy. Why Content Marketing Was An Ideal Choice Content marketing was a natural fit for Chris’s Read More

When Stephen Hegedus earned his law degree in 2014, job opportunities were scarce. He began volunteering and soon decided to create his own career path by launching a solo practice. His journey took a pivotal turn when he collaborated on a case with Mount Holly, NC's well-known attorney Jim Stancil, who offered him office space within his firm in late 2014. Having built an esteemed reputation and clientele, Jim Read More

When Brett Trembly founded Trembly Law Firm, his business and corporate law practice, he recognized the importance of investing in his “online real estate.” Brett has always been committed to excellence. He believes in having a robust digital presence to support offline business development efforts. Brett emphasizes that having a well-structured “house” is crucial for long-term success. Law firms can easily get Read More

Elder Advisors Law—a firm dedicated to elder law and estate planning—faced a significant challenge: their marketing could have been more cohesive with consistent messages and disjointed content. This "hodgepodge" approach left clients and potential clients uncertain about the firm’s brand and what they offered. It comes down to what problems they solve and whether people know they exist. Their partnership with Read More