🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can Read More
How to Get Found on ChatGPT (Part 2)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema Read More
The AI Visibility Action Plan for Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is Read More
Inconsistencies Are Killing Your Chances with ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll Read More
What REALLY Matters to ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the Read More
Data Sources Powering ChatGPT’s Legal Recommendations
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Read More
How to Get Found on ChatGPT (Part 1)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling Read More
This ChatGPT Use Case Matches Clients With the Right Attorney
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just spitting out legal info—it’s recommending actual attorneys based on client-specific needs like net worth, business ownership, and location. In this preview episode, Danny and Dylan break down real prompts and real results—including a lawyer who got recommended twice. This use case shows why ChatGPT could help your Read More
What ChatGPT Use Case Can Bring Your Firm More Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠 Your clients are already using ChatGPT to ask legal questions like “How do I file for divorce?”—and that's actually great news for your firm. In this preview from our upcoming full episode, Danny and Dylan break down real ChatGPT interactions and reveal how client search behavior is shifting. Learn why this AI-powered trend is not a Read More
Smart Law Firm Owners Are Already 10 Steps Ahead
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and Read More
