We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode There will be a video component for each Read More
Best of LFMM: The Secret About SEO for Law Firms
Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll Read More
Best of LFMM: Law Firm Blogs That Kick Butt!
Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the congested highway of generic SEO tactics. We tackle the rampant issue of Read More
Best of LFMM: Results Take Time
We live in a world full of instant gratification. Marketing doesn't work that way! Rather, you need to build momentum in order to get quicker results. We explain what we mean on today's episode. Join us for this Best of Law Firm Marketing Minute episode. New episodes will resume soon! Read More
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the Read More
Best of LFMM: Balancing the Scales of Mental Health and Career in Law
Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves beyond standard cheerleading for positivity, as we explore finding Read More
Best of LFMM: Decoding the Essentials of Law Firm Storytelling
Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode! Read More
Best of LFMM: Why Buying Fake Followers is a BIG No-No!
Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand's reputation. If you've ever wondered about the real value of those Read More
Best of LFMM: Competition Creates Opportunity
Are you a little worried about all the other firms who do exactly what you do? GREAT! That means there's a world of opportunity out there for you to stand out with your marketing and carve a path for your own success while the rest of them try to compete with each other. Read More
Trends Report Finding: Law Firm Referrals – LFMM 659
Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers. Read More
