🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!Is Your Blog Helping Clients or Pushing Them Away?In this episode, we discuss the dangers of keyword stuffing and why writing blogs purely for SEO purposes is a terrible idea. Is your blog loaded with irrelevant keywords but lacking real answers for potential clients? We dive into how this approach confuses readers and Read More

Did you like this episode? Dislike it? What can law firms learn about marketing from the big brands?In this episode, we explore why law firms must shift focus from just growing to nurturing their existing client base. Are your touchpoints limited to holiday cards and occasional updates? You may be losing out on valuable business. We’ll dive into how consistent communication and client retention strategies can Read More

Did you like this episode? Dislike it? Many law firms believe they’re maximizing their referrals—but are they?In this episode, we dive into why occasional holiday cards and birthday texts aren't enough to stay top of mind with your clients. Are you missing out on up to two-thirds of potential referrals simply by not staying in touch? We’ll answer this and more, including how a solid referral marketing strategy can Read More

Did you like this episode? Dislike it? Does your law firm have an email newsletter? Will it now?Jana Eatman, Business Development Manager of Spotlight Branding, gives her insight into email marketing. Why do so many lawyers believe that email marketing is dead? What is the future of email marketing for law firms? This stat may shock the pants off of you! If your law firm doesn't have an email newsletter, will it Read More

Did you like this episode? Dislike it? Stay away from these possible social media pitfalls!In this final episode of our series, we unpack the 4 biggest social media pitfalls that law firms must avoid to truly thrive online. Are you falling for vanity metrics that look good but don't bring clients through the door? Is inconsistent posting causing your firm to lose visibility and relevance? Are you setting Read More

Did you like this episode? Dislike it? Let's look at social media through a different lens!In the fourth part of our "4 Horsemen of Social Media" series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content. Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients. In this episode, we’ll talk about Read More

Did you like this episode? Dislike it? Setting wrong expectations will lead to failure!In this episode, we break down one of the biggest social media mistakes law firms make: having the wrong expectations. It’s not about racking up likes and followers—those vanity metrics won’t bring in clients. Instead, we’ll talk about what really matters: staying connected with your network, building trust, and using Read More

Did you like this episode? Dislike it? Virality is luck. Law firms, beware of this social media trap!Let’s be real—social media isn’t about overnight success. It’s a long game, and without consistent content, your audience might start wondering if you’ve closed up shop. In this episode, we dive into why inconsistency is one of the biggest threats to your law firm’s social media presence. We’ll talk about how Read More

🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! Women need to know that they are not alone! Molly Hough, founder of JurisConsult Institute, talks about empowering women in law to break barriers and thrive in a traditionally male-dominated field. We dive into the real challenges women face, from battling the outdated structures of the legal industry to balancing work-life integration. You’ll Read More