🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, Read More
What Can Happen When You Create More Content Than Your Competitors?
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind awareness, plus why “too much content” is actually a myth. If you’ve ever wondered whether your firm Read More
Tracking the Real KPIs for Content Marketing
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📊 Most law firms track the wrong numbers when it comes to content marketing — focusing on likes, clicks, and views instead of the metrics that actually move the needle. In this episode, Marc Cerniglia, Co-Founder of Spotlight Marketing + Branding, breaks down how to identify the real KPIs that show whether your marketing is working, Read More
How to Create More Content Without More Work
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚡ Most lawyers don’t have the time or energy to constantly create social media posts — but that doesn’t mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks’ worth of marketing material, saving you time while keeping your firm Read More
How Content Turns Audience Into Clients
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Content isn’t just about filling your website or checking a marketing box—it’s a tool that should build trust, drive action, and generate real ROI. In this episode, Mike and Danny break down how law firms can create content that actually turns viewers, listeners, and readers into paying clients. From understanding your ideal Read More
How to Make Content Your Clients Actually Want
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s Read More
How to Know If Your Content Marketing Is Working
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📈 Most law firm owners assume content marketing isn’t working because it doesn’t bring in direct leads. But that’s not its job. In this episode, Marc Cerniglia breaks down how to actually measure the real impact of your content—from increasing referrals to raising your authority and improving the ROI of everything else you’re Read More
