The best type of traffic to your website is a hot prospect—someone who is actively searching for the legal services you provide and ready to make a purchase decision immediately. But the reality is that these visitors make up a small percentage of traffic to just about any website. More common is the visitor who is researching and exploring options, but isn’t ready to make a decision immediately. The problem is, Read More
Video Marketing for Lawyers: How to Make Your Videos Awesome
Online video is massively popular. YouTube alone has over a billion users - and every single day people watch hundreds of millions of hours of video. Globally, people are now watching as much video online as they are on TV or through other traditional sources. This presents a significant opportunity for lawyers. Video is one of the best ways that a lawyer can establish trust with potential clients who visit Read More
A Conversation with Avvo CEO Mark Britton, Part 6 of 6: Why Your Law Firm Needs a Core Web Presence
This is Part 6 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four | Part Five How does Avvo work in relationship with a lawyer’s website, social media platforms, and other marketing channels? We asked Mark for his perspective: I think you need to have a core web presence… and then you can go out in the ether and refer Read More
A Conversation with Avvo CEO Mark Britton, Part 5 of 6: How a Lawyer Gets Hired
This is Part 5 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three | Part Four Most consumers are totally lost when it comes to hiring a lawyer. Not only are many consumers skeptical of lawyers even when they do understand that they need legal help, but they are often confused about whether or not they need a lawyer at all. They Read More
A Conversation with Avvo CEO Mark Britton, Part 4 of 6: It’s Time for Lawyers to Overcome the Fear of Marketing
This is Part 4 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two | Part Three One of the most interesting parts of our conversation with Mark Britton came when we asked for his perspective on some of the most significant obstacles and challenges that lawyers face when it comes to marketing and business development. He believes that in many Read More
A Conversation with Avvo CEO Mark Britton, Part 3 of 6: How Avvo Ignite Can Help You Measure Your Marketing and Figure Out What’s Working
This is Part 3 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One | Part Two One of the biggest challenges that many lawyers face when it comes to marketing is tracking their results. Every business needs to understand its marketing ROI - but most law firms don’t. As a result, many lawyers are frustrated. They understand the need for marketing and Read More
A Conversation with Avvo CEO Mark Britton, Part 2 of 6: How Lawyers Can Get the Most Out of Avvo
This is Part 2 of our interview series with Avvo CEO Mark Britton. You can view previous entries in the series here: Part One How should lawyers use Avvo to build their practices? And how should it fit in with the rest of their marketing efforts? Who better to ask than Avvo CEO Mark Britton: Avvo can be a great place to start your Web presence. But, I really am a believer that the more that you can get out Read More
A Conversation with Avvo CEO Mark Britton, Part 1 of 6: How Lawyers Can Remove “Friction Points” and Get Hired
One of the questions that we commonly hear from lawyers is "what do I need to know about Avvo?" We recommend that lawyers use the platform as part of their marketing mix. It's a unique, widely-trafficked online marketplace in which lawyers can engage directly with their target audience. In an effort to gain more insight, tips, and best practices, we recently spoke with Avvo CEO Mark Britton. In addition to Read More
Introducing Spotlight Branding
We are excited to officially announce our name change from One Marketing to Spotlight Branding. A few important details we want you to know: First and foremost, while our brand identity is changing to better reflect our mission, our team isn’t going anywhere and the services we provide for our clients won’t change – other than the continued improvement we are always striving for. So why the name Read More
Spotlight Branding Launches New Website
We’re excited to announce the launch of our new site at www.SpotlightBranding.com. We’ve created this site to serve as a resource for lawyers and other professionals who want to learn more about how their internet presence can help them grow their practice. The resources on our website are completely free – including our video library, our internet marketing blog, a free Special Report, and much more. Please Read More
