Before writing this blog, we went to Google and asked it a general question: What is an estate plan? Two years ago, youād see sponsored ads above the organic results. Most people went to the first three organic results, a stomping ground that SEO companies battled over. A year ago, this same query would deliver an AI-generated answer with website links below it. People began fighting for those spots, but Read More
The Right Way to Train Your Team (So You Can Let Go)
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š¹ If youāve ever thought, āItās just easier to do it myself,ā this episode will change your mind. Steph Tuss shares a proven method for training your team using simple video systemsāso you can step out of the weeds and into real leadership. Whether you're hiring your first assistant or scaling a team, this is your blueprint for Read More
The Secret to Getting 100% Team Buy-In
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š” Most law firm owners think their vision is clearāuntil they realize their team isnāt bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their Read More
How to Make Your First Hire (Without Having Your Sh*t Together)
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š§ Think you need to āhave it all togetherā before hiring help? Think again. In this episode, we tackle the mental and financial roadblocks holding lawyers back from making their first hireāespecially when it comes to executive assistants. If you're stuck doing low-dollar tasks and wondering why your growth has plateaued, this oneās a Read More
The Chicken & the Egg of Law Firm Growth
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š£ Struggling to grow your firm but canāt let go of control? Youāre not alone. In this episode, Danny sits down with Steph Tuss to unpack the classic chicken-and-egg dilemma facing law firm owners: Do you grow then hireā¦ or hire so you can grow? They dive into the mindset traps, leadership blind spots, and hiring mistakes that keep Read More
Law Firm Marketing in 2025: What’s Trending
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š§ Law firm marketing is evolving fastāand most firms are falling behind. Eddie and John break down Spotlight Brandingās 2025 Legal Marketing Trends Report, pulling insights from over 15,000 lawyers to spotlight whatās working, whatās not, and whatās flat-out missing. From lead nurturing to AI, from social proof to the #1 marketing Read More
Letās Talk About Google & Video Marketing
If you have been on social media or even the internet in the last few days, you may have come across this new thing called Veo 3. We wanted to talk about it because of its potential impact on your law firmās content marketing. Google throws an event called I/O, and itās a place where developers and businesses go to see Googleās new tools and platforms. This is where Google began talking about Veo 3, and itās Read More
Are You Spending Enough on Marketing? Most Law Firms Aren’t
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! šØ Most law firms are stuck in a dangerous loopāspending too little on marketing and wondering why they're not growing. In this episode, Eddie and John break down the true cost of underinvestment, explain why $1,000 a month wonāt cut it, and offer a clear roadmap for small firm owners ready to level up. Whether you've been burned by Read More
Build a Law Firm Brand Without Spending a Dime on Ads
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š£ Tired of pouring money into ads that donāt deliver? In this episode, Eddie and John break down how small firm lawyers can grow their brandāand client baseāthrough smart, intentional networking. From referral sources to podcast guest spots, learn how to turn relationships into visibility without opening your wallet. š Key Read More
The Biggest Worries Solo & Small Law Firms Have This Year
šListen on Spotify, Apple Podcasts, or wherever you get your podcasts! š° What keeps solo and small law firm owners up at night? Itās not just about getting more clientsāitās about getting the right ones, staying profitable, and charging what your work is actually worth. Eddie and John unpack the real concerns from this yearās data, from inconsistent revenue to underpricing and marketing misconceptions, Read More
