Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your services will attract more qualified leads. Don't focus all your efforts on having the cheapest prices, prevent yourself from becoming a commodity. Read More
What Your Email Newsletter Should Accomplish – LFMM 182
Your E - Newsletter shouldn't just be some copy that you throw together once a month that is destined for the recipient's junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. Read More
“Should My Law Firm Use Instagram?” – LFMM 181
Short answer: Yes. But if you're interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny has to say. Read More
If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
We all know that it can hurt your website traffic, and your business, if you don't have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there's another reason you could be losing even more traffic: click play to find out. Read More
How to Capture “Lukewarm” Website Visitors – LFMM 179
Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your "lukewarm" website visitors, click to listen to Danny explain a couple different solutions. Read More
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They've turned their product into an experience. Why not do the same with your law firm? Read More
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don't want to be distracted by random phrases all over your website that don't fit in with your content. Why try to please the SEO robots and move up from the top of Page 4 to the bottom of Page 3 on a Google search, when you can please the potential clients visiting your website with your clear Read More
How to Improve Your Avvo Rating – LFMM 176
The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from Avvo on how to boost your rating and stand out from the crowd. Read More
Build Trust – LFMM 175
When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. Read More
Who Are You Inviting? – LFMM 174
Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type of clients to your firm. Read More
