Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your "lukewarm" website visitors, click to listen to Danny explain a couple different solutions. Read More
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They've turned their product into an experience. Why not do the same with your law firm? Read More
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don't want to be distracted by random phrases all over your website that don't fit in with your content. Why try to please the SEO robots and move up from the top of Page 4 to the bottom of Page 3 on a Google search, when you can please the potential clients visiting your website with your clear Read More
How to Improve Your Avvo Rating – LFMM 176
The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from Avvo on how to boost your rating and stand out from the crowd. Read More
Build Trust – LFMM 175
When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. Read More
Who Are You Inviting? – LFMM 174
Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type of clients to your firm. Read More
Memorial Day Weekend – LFMM 173
Spotlight Branding co-founder, Daniel Decker, explains how you can take a long weekend without feeling guilty that work isn't getting done. There are systems that you can put in place so that your business can run smoothly without you being in the office. Click to listen and find out more. Read More
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
We get this question a lot, and we want to assure you that you aren't annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. Read More
What Social Media Accounts Should a Law Firm Have? – LFMM 171
Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn't that you're not going to find clients on social media, but when they're in need of a lawyer, that's where they'll find YOU. Read More
How Important is it that I SEO My Law Firm Website? – LFMM 170
Spoiler Alert: It's not as important as you may think. Companies that offer a "one stop shop" package that includes SEO are probably not moving your Google ranking up the list, unless you're spending hundreds of dollars on SEO specifically. Don't get caught up in adding keywords awkwardly on each page of your website, click to listen to Spotlight Branding co-founder, Marc Cerniglia, explain exactly how important SEO Read More
