Part 1 of 2. How do lawyers compete with sites like LegalZoom and RocketLawyer who offer templated contracts for users at super cheap costs? It's not feasible at all for you to get your rates lower than what these sites are offering, and it's not what your goal should be. You shouldn't try to compete with these DIY legal websites, and in this episode, Daniel explains why. Read More
The Fundamentals Still Matter – LFMM 222
The legal profession dates all the way back to ancient Athens; it's one of the oldest professions that's still around today. While there have certainly been many many developments that changed how lawyers do their job, the fundamental tools for getting business haven't changed as much as you think. The "Four R's" are still relevant today just like they were in the beginning era of lawyers: Relationships, Referrals, Read More
Your Marketing Portfolio – LFMM 221
In this Law Firm Marketing Minute episode, Daniel outlines the 4 elements that should make up your marketing portfolio, and the purpose of each one, as well as the importance of having them all work together. Read More
Tools Versus Strategy – LFMM 220
So you've set your goals for 2018, you know what you want to accomplish in your business. Now you need to figure out how you're going to go about that; which strategies to implement and which tools to use to do it. On this episode, Daniel explains the difference between these two terms and how to plan it all out. Read More
More Clients… or Better Quality Clients? – LFMM 219
In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality trumps quantity. Read More
Make Your New Year’s Resolutions Stick – LFMM 218
Click play to find out how you can make your New Year's resolutions for your business last beyond February. Don't let your goals fizzle out, let this be the year you reach them and stick it out all the way until 2019, thus making 2018 your best business year yet. Read More
Your Brand Identity is More Important Than SEO – LFMM 217
Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you...or not. Find out how to define your brand and make sure you're putting your best face forward, plus act now to take advantage of a special offer from Spotlight Branding co-founder, Daniel Decker! Read More
Your Relationships Are More Important Than SEO – LFMM 216
On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out ways you can keep relationships with past clients alive and ensure they refer people your way when a need arises. Read More
Your Credibility is More Important Than SEO – LFMM 215
If you're a consistent listener of this podcast, you've probably heard us say this before, but that's because we strongly believe SEO is not nearly as important as most internet marketing companies make it out to be. Credibility is far more important and will make clients want to work with you because they see you as the expert in your field. Read More
Your Referral Strategy is More Important Than SEO – LFMM 214
We've said it before, and we'll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing in new clients than chasing SEO and throwing money down the drain every month trying to move up in the search rankings. Read More
