While you don't need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. Read More

When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors'? If not, it's ok. Listen to this episode of the Law Firm Marketing Minute to see how Spotlight Branding can help. Read More

There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own firm. Read More

It's easy to be consumed with SEO when that's all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn't up to par, the last thing you want to do is pay your life savings to get on the middle of page 1 of Google, just to have visitors leave your website immediately. Read More

Short answer: Yes. But it's important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn't just recommended, but vital. Read More

This is a valid question, and you're probably wondering what benefit you get from giving away valuable information to your website visitors who haven't become clients yet. On this episode, Danny explains why it's smart to include some free information for visitors on your law firm website, and how it helps you in the long run. Read More

We're heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll into 2018? If not, Danny has a special offer for the first TWO people to take action. Listen to this episode and find out how you can be one of them! Read More

When you put your valuable time and effort into a blog post, you want to make sure it's seen by as many people as possible. Click play to find out how you can get the most mileage out of all your blog entries and repurpose them to get even more use out of them. Read More

Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you for the first time. In this episode, Daniel explains how frequently you should add a blog post to your website. Read More

You could legitimately be the best lawyer around in your field, but if your past clients can't remember your name when an opportunity for a referral arrises, you're missing out on business. Listen to this episode of the Law Firm Marketing Minute to find out how to stay on the minds of your past clients and ensure that you're the person they think of when they have a chance to recommend an attorney to someone. Read More