Statistically, it's quite unlikely that you're at the top of a Google search for your practice area in your city. Without paying copious amounts of money to beat the constantly-evolving search algorithms, it's almost impossible to earn one of those top spots. That's why call it a Zero-Sum Game. Read More

Daniel dives into the benefits of having your blog on your website, but also how you can utilize it on other sites. The great thing about blog content is that you can share it all across the internet. If you're curious how to best share these posts on different channels, we'd love to chat with you about that. Read More

We're just starting Q2 and if the first Quarter of the year didn't quite turn out how you were expecting, there is still hope for the rest of 2018. Start with the big picture and work your way backward to decide what your monthly goals are. Once you establish the numbers, go back and see how you can improve upon Q1 to hit those numbers. Do you need more referrals, should you allocate your marketing dollars in a new Read More

Think of building your email list like an investment into your future bank account. Every email you send is adding to your asset, because after several touchpoints with someone they will statistically reach out about your services or refer someone your way. We get inquiries here all the time from subscribers who have been on our email list for years but weren't ready to pull the trigger. So start adding to your Read More

When someone makes a referral, they are putting their own credibility on the line. If they somehow get burned by that decision to send someone your way, they aren't going to refer you to someone else. Even though you surely treat your clients well, this sentiment is worth overstating because it's much easier to burn a bridge than it is to build one. Read More

The marketing budget for Coca-Cola is quite sizeable, but why? Who in the United States hasn't heard of or seen Coca-Cola before? The answer is that virtually everyone has heard of this brand, but it's repeated touch-points that make a difference when it comes to marketing. Even this massive company knows that branding and marketing is all about reminding people who you are and what you do/sell. Read More

Have you heard of the concept of social capital? By making a referral to someone that they end up working with and enjoying, you earn social capital. People want to earn that credibility, they want to make referrals. You, as an attorney, need to be the person that they refer when the opportunity arises. To make that happen, you need to stay top-of-mind with them so when someone on Facebook asks for a recommendation Read More