In this edition of the Law Firm Marketing Minute, Daniel challenges the idea of wanting more clients. Click play to hear his take on your client numbers, and why quality trumps quantity. Read More
Make Your New Year’s Resolutions Stick – LFMM 218
Click play to find out how you can make your New Year's resolutions for your business last beyond February. Don't let your goals fizzle out, let this be the year you reach them and stick it out all the way until 2019, thus making 2018 your best business year yet. Read More
Your Brand Identity is More Important Than SEO – LFMM 217
Daniel continues his series on the marketing values that should come before SEO. Brand identity is how prospective clients see you, and its what will persuade them to hire you...or not. Find out how to define your brand and make sure you're putting your best face forward, plus act now to take advantage of a special offer from Spotlight Branding co-founder, Daniel Decker! Read More
Your Relationships Are More Important Than SEO – LFMM 216
On this episode of the Law Firm Marketing Minute, Daniel explains why relationships are much more crucial to your business and growth than Search Engine Optimization. Listen to find out ways you can keep relationships with past clients alive and ensure they refer people your way when a need arises. Read More
Your Credibility is More Important Than SEO – LFMM 215
If you're a consistent listener of this podcast, you've probably heard us say this before, but that's because we strongly believe SEO is not nearly as important as most internet marketing companies make it out to be. Credibility is far more important and will make clients want to work with you because they see you as the expert in your field. Read More
Your Referral Strategy is More Important Than SEO – LFMM 214
We've said it before, and we'll keep saying it: There is so much more to internet marketing than SEO! Referrals are a much more consistent, cost effective method for bringing in new clients than chasing SEO and throwing money down the drain every month trying to move up in the search rankings. Read More
The Single Best Way to Improve Your Marketing in 2018 – LFMM 213
On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don't let your New Year's resolution to improve your marketing fall by the wayside. Try out this one idea that is simple, but produces exponential results. Read More
A Simple Test of Your Website Home Page – LFMM 212
There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren't clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help. Read More
Gratitude and Your Marketing Strategy – LFMM 211
How do you show current clients, past clients, referral sources, mentors, etc. that you're thankful for them? The little things do mean the most sometimes, and small gestures that show your gratitude show clients that you value them, and appreciate them. Spotlight Branding would like to wish you safe travels this week, and a Happy Thanksgiving! Read More
The Smart Way to Use Social Media for Your Law Practice – LFMM 210
Your business' social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential clients helpful information that makes you look credible, and expand your brand's reach. Read More
