If you're an attorney who wants to bring marketing in-house, you have to think of your opportunity cost. Is it worth your time? The same goes for an in-house marketing coordinator. Do you really want them to focus on menial everyday tasks rather than more intricate tasks that could potentially lead to a higher ROI? Read More
3 Facts Attorneys Should Know About Avvo
There are several legal directories out there, all of which provide consumers with access to information about attorneys in their area. One directory, however, has made it their mission to become the #1 hub for anyone who not only needs to find an attorney, but also get quick answers to their legal questions. That directory is Avvo. If you’re still unfamiliar with it, here’s what you need to know: 1) You already Read More
Stop Looking for a One-Stop Shop – LFMM 270
It’s hard for any marketing agency to be effective across the board with all marketing needs. You wouldn’t want a doctor who works on a little bit of everything to perform complex heart surgery on you. Just remember the old saying, “Jack of all trades, master of none.” Read More
Just Starting Out on Your Own? Why Focusing on Something Other Than SEO Is Best for a Solid Foundation
By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More
You Created a Podcast, Now What?
Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More
The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. Read More
Websites Don’t Create Website Traffic – LFMM 267
Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. Read More
Stop Competing for the Same Advertising Space – LFMM 266
When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary Read More
4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm
By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More
