*This article appeared in the October 2019 edition of our print newsletter. After reading “Building a Story Brand” by Donald Miller, I started looking at my business and its role in the world in terms of the story we are telling. In short, Story Brand is the idea that every story is propelled by three main characters: the hero, the guide, and the villain. (Think about Luke Skywalker, Yoda, and Darth Vader in Star Read More
Book Your Consultations with Ease!
If you or your receptionist are scheduling your consultations by manually entering all of the appointment info into your calendar, there are ways to make that task much more efficient. There are several booking apps out there that you can use, and they all integrate rather seamlessly with your website, CRM, and personal calendar. We at Spotlight Branding use You Can Book Me. If you’ve scheduled a call with Read More
Elevate Your Brand by Diversifying Your Content
Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why? Because people are looking for information. We believe the content you produce should include evergreen, practical information that your visitors can come back to over and over again when they have questions. Not only does it build your Read More
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Know Your Average Case Value – LFMM 282
Do you know your average case value? It's one of the more telling metrics we want our clients to track of because it can tell you if you're actually attracting better clients and doing more of the work you want to do! Read More
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that's more important than chasing new leads. Read More
Hey Lawyers: Love Your Website!
Do you love your website? Really think about it. When you type your site's URL into the browser and land on the home page, does it excite you? Are you filled with a sense of joy and accomplishment? You should be! Alternatively, if you open your firm's website and feel annoyed, bored, or completely indifferent, you have a serious problem on your hands. Whether you want it to be or not, your website is a Read More
Grow Your Business Without Generating a Single Lead
How many marketing emails do you get from lead generation companies? Probably too many to count. You're probably at the point where you subconsciously believe that marketing = lead generation. Guess what? It's not true. You actually don't have to play the lead gen game in order to grow your business. That means no SEO, no PPC, nothing. You probably think we're crazy. Or perhaps you've browsed our website and Read More
The Ultimate (Free) Organizational App for Your Business
At Spotlight Branding, we use Trello as our primary workflow management tool. However, this app is so versatile that it can practically be whatever you want it to be. This free app has been immeasurably helpful in allowing us to manage projects for our clients, as well as keeping ourselves organized with our other day-to-day tasks. This app works like a virtual board with individual cards you can use to organize Read More
Customer Service is Not a Differentiator – LFMM 280
A lot of businesses talk about their superior customer service as if that's a big selling point. It shouldn't be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm. Read More
