If most of your business comes from word of mouth referrals, you’re like many other solo and small firm attorneys. Like them, you probably believe that you are doing well when it comes to referral generation. After all, it’s one of your largest sources of business. However, there is a difference between getting the majority of your cases from referrals versus maximizing your referrals. You are probably missing out Read More
Create Marketing Loops, Not Funnels – LFMM 279
If you have explored any sort of continuous marketing for your firm, you've likely heard the phrase "marketing funnel." However, there's a problem with funnels in that they have an endpoint - and what happens when a prospect doesn't get all the way to the end? You still need to market to them! This episode explains how. Read More
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! Read More
What Should Social Media Services Cost? – LFMM 277
Welcome to Part 2 of our Series: What Should Social Media Services Cost? Similar to websites, start by understanding what’s included in your social media service. Who’s creating your content? How often is it going out on your various platforms? Are they monitoring your accounts? Consider what the company is aiming for and the time you’re saving by hiring someone to oversee your social media presence. Find out what Read More
What Should a Website Cost for my Law Firm? – LFMM 276
Welcome to Part 1 of our Series: What Marketing Services Should Cost. There are a lot of different price points and companies out there. How do you know If you are getting more or less? We first explore what your law firm website should cost. It’s important to understand what you’re getting technically and strategically. That’s going to help you compare pricing from one competitor to the next. Find out what the range Read More
Organize Your Marketing by Audience – LFMM 275
We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type of audience you are looking to reach. Read More
Improve Your Consultation Win Rate – LFMM 274
One of the best ways to improve your consultation win rate is to educate your clients in advance. First, put the right marketing in place. Next, encourage your consults to explore your resources prior to visiting your firm. By doing this, consults are better prepared and convinced you’re the one they want to work with. Read More
Be the ACE! – LFMM 273
ACE stands for Authority, Credibility, and Expertise. When you think about your marketing, whether it’s online or offline, ACE should be your aim. At the end of the day, people want to work with the best. They want to work with a firm who is an authority, who’s credible, and who are the experts in their area of need. Read More
Your Referral Network is Broken!
This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today's digital marketing world, a lot of business still comes from word of mouth; from past clients, other attorneys, or strategic relationships in specific industries. However, no matter how many referrals you are currently getting, the data says that you are Read More
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they're typically the best clients. Read More
