This is a continuation of an article titled “Client Attrition: The Deceleration in the Growth of Your Firm” that can be found in our client exclusive publication - Spotlight Quarterly. Most business owners understand that acquiring a new client is anywhere from 5 to 25 times more expensive than retaining an existing one or receiving a referral. In other words, it’s massively less expensive to retain clients, Read More
Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Want to raise your rates? If so, find ways in your marketing to tell people that you're the expert. Read More
4 Game-changing Strategies To Build Authority In Your Market
As with any business, your marketing and business development strategy plays a key role in your success. How can you attract the clients and the work that you legitimately enjoy - and free yourself from the economic pressure to take any matter that shows up at your door? Here are four ideas to get your wheels turning. Don’t try to implement all of these at once - I recommend focusing on just one or two initiatives Read More
How to Beat Cheap: Five Ways to Successfully Compete Against Low-Cost Legal Providers
This article was originally written by Daniel Decker for our client exclusive Spotlight Quarterly publication in the April 2017 Edition. Daniel is the co-founder of Spotlight Branding. The legal industry is highly competitive and becoming more so every day- you don’t need me to tell you that. There are more lawyers practicing than ever before, and meanwhile the popularity of free or dirt-cheap online services like Read More
Betty Crocker for Law Firm Websites: The Secret Recipe to Better Website Copy
This article was originally written for our client exclusive Spotlight Quarterly publication in the April 2018 Edition. 10 measly SECONDS. That’s all you have to work with to convince your audience that you can provide them with some value—that they have come to the end of their search on the internet. So how do you catch, maintain, and keep their interest? The answer: Persuasive, organized website copy Website Read More
The Story Isn’t About You – LFMM 248
All good marketing tells a story. A common mistake is positioning your firm as the hero of that story. Rather, you should be the trusted advisor who helps the hero (E.g. the client) get to a better place in their life. Read More
Being A Good Lawyer Isn’t Enough – LFMM 247
Letting your work speak for itself is not enough. While it's admirable, you need a real growth strategy. Read More
A Lesson From My Uber Ride – LFMM 246
Create a unique experience and value for your clients so that you can't be compared apples to apples with other attorneys. If you haven't built a brand for yourself...you're a commodity. Read More
Circumvent Search – LFMM 245
GKIC SuperConference Part 2: In this episode, we discuss how search engines (e.g. Google, Bing, Yahoo) are typically the last resort when it comes to making important decisions. Most people don't "search" for a service provider if they have a better option. Read More
Manufacturing Authority – LFMM 244
GKIC SuperConference Part 1: In this episode, we discuss taking deliberate and intentional steps to becoming the authority in your market. Read More
