By now, you’re likely aware that we’re firmly against SEO as a primary marketing tool for attorneys. And while we believe this is a universally applicable belief, it is especially true for small firms and attorneys who have recently started their own firm. Why is that? It’s simple: The more money you spend on SEO, the better your rankings will be. As a new or smaller firm, you likely don’t have the marketing Read More
Forbes Agrees, Branding Before SEO – LFMM 269
Having a solid brand that supports your law firm improves your ROI. It's where you figure out how to separate yourself from your competition and shows why they should choose you. To back up our claim, we found an article where an SEO guru from Forbes stated that branding should come first. Learn more by reading the article here - Read More
You Created a Podcast, Now What?
Congratulations on your new podcast! You’ve taken a big step toward truly building your credibility and showcasing your expertise to your community. Getting started and having the show up and running is the hardest part, so now that you have that out of the way, you can focus on what to do next - building your audience. This blog article will give you a few tips on how to do just that. 1. Spread the Word Find Read More
The Best Cases Go to the Best Marketers – LFMM 268
By having a premium brand, you are more likely to secure better cases. If you present yourself as average, what you’re going to get in return is average. Read More
Websites Don’t Create Website Traffic – LFMM 267
Just because you build a website, it doesn’t mean that it’s going to create traffic on its own. Most of the work actually happens elsewhere. Read More
Stop Competing for the Same Advertising Space – LFMM 266
When you focus on SEO, essentially you’re competing against all other lawyers in the same advertising space. On Google it’s always a battle to be at the top, but is it necessary Read More
4 Reasons Why a Podcast Could Be a Great Branding Tool for Your Law Firm
By now, you’ve likely heard people talking about shows like Serial or S-Town. Perhaps you are even subscribed and listen to these podcasts. Have you considered one for your law firm? No, you likely won’t have millions of listeners, but you also don’t have millions of website visitors - and you don’t need that many, either. Podcasting can be a great marketing and branding tool for your law firm. This blog outlines Read More
Reputation is Branding – LFMM 265
When it comes to law firms, building your brand means that you’re building your reputation. When you focus on building your firm's brand, you set yourself apart from the rest and draw people into your business. Read More
Stay Top-of-Mind – LFMM 264
You miss out on the opportunity to double or even triple your referrals simply because you’re not staying in touch enough. The opportunities you can take to stay top-of-mind are endless. All you need to know is that consistency is key. Read More
Build a Premium Brand – LFMM 263
The biggest thing your audience needs is the confidence that you’re the best solution to their problem. Read More
