So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Know Your Average Case Value – LFMM 282
Do you know your average case value? It's one of the more telling metrics we want our clients to track of because it can tell you if you're actually attracting better clients and doing more of the work you want to do! Read More
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that's more important than chasing new leads. Read More
Hey Lawyers: Love Your Website!
Do you love your website? Really think about it. When you type your site's URL into the browser and land on the home page, does it excite you? Are you filled with a sense of joy and accomplishment? You should be! Alternatively, if you open your firm's website and feel annoyed, bored, or completely indifferent, you have a serious problem on your hands. Whether you want it to be or not, your website is a Read More
Grow Your Business Without Generating a Single Lead
How many marketing emails do you get from lead generation companies? Probably too many to count. You're probably at the point where you subconsciously believe that marketing = lead generation. Guess what? It's not true. You actually don't have to play the lead gen game in order to grow your business. That means no SEO, no PPC, nothing. You probably think we're crazy. Or perhaps you've browsed our website and Read More
The Ultimate (Free) Organizational App for Your Business
At Spotlight Branding, we use Trello as our primary workflow management tool. However, this app is so versatile that it can practically be whatever you want it to be. This free app has been immeasurably helpful in allowing us to manage projects for our clients, as well as keeping ourselves organized with our other day-to-day tasks. This app works like a virtual board with individual cards you can use to organize Read More
Customer Service is Not a Differentiator – LFMM 280
A lot of businesses talk about their superior customer service as if that's a big selling point. It shouldn't be! Great customer service should be standard practice for your law firm. In this episode of The Law Firm Marketing Minute, Marc shares a story of a recent customer service experience he had and how it can impact your law firm. Read More
3 Ways to Avoid Missing Out on Referrals
If most of your business comes from word of mouth referrals, you’re like many other solo and small firm attorneys. Like them, you probably believe that you are doing well when it comes to referral generation. After all, it’s one of your largest sources of business. However, there is a difference between getting the majority of your cases from referrals versus maximizing your referrals. You are probably missing out Read More
Create Marketing Loops, Not Funnels – LFMM 279
If you have explored any sort of continuous marketing for your firm, you've likely heard the phrase "marketing funnel." However, there's a problem with funnels in that they have an endpoint - and what happens when a prospect doesn't get all the way to the end? You still need to market to them! This episode explains how. Read More
Do Email Newsletters Work? – LFMM 278
Do email newsletters really work? Or are they just a nuisance in an already-crowded inbox? In this episode of the Law Firm Marketing Minute, we explain how email newsletters provide more value than you ever thought! Read More
