On this episode of the Law Firm Marketing Minute, Daniel explains the single best way to ramp up your marketing for 2018. Don't let your New Year's resolution to improve your marketing fall by the wayside. Try out this one idea that is simple, but produces exponential results. Read More

There is one simple question that any person who visits your website should be able to answer within seconds of going to your homepage. If you aren't clearly conveying exactly what you do and whether or not you can help someone who is searching for an attorney, that potential client will move on to someone else who states front and center on their website what they do and who they help. Read More

How do you show current clients, past clients, referral sources, mentors, etc. that you're thankful for them? The little things do mean the most sometimes, and small gestures that show your gratitude show clients that you value them, and appreciate them. Spotlight Branding would like to wish you safe travels this week, and a Happy Thanksgiving! Read More

Your business' social media presence is about so much more than posting a link to your website once a month. You want to stay top-of-mind with past clients, give potential clients helpful information that makes you look credible, and expand your brand's reach.   Read More

The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong! Read More

Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself in their shoes and understanding their motivations. Read More

In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they'll remember your name when the need arises to hire an attorney again. They'll also be able to tell their friends about you when they have an opportunity to make a referral. Read More

It's pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers. Read More

There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of dollars, and the next time Google changes it's algorithm, you're back to Page 4. Instead of focusing on an ever-changing algorithm Read More

New is exciting. It's why there's a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they're not always an improvement on what's already out there. Don't get caught up chasing the new, shiny marketing idea just because it's the current trend. Read More