The name says it all! In this Podcast I talk about how there is more than Google when it comes to internet marketing for lawyers. Read More
How to build a personal social media presence as a lawyer? – LFMM 104
This Podcast is about building your personal social media presence as a lawyer. Read More
What should I be posting for my law firm social media? – LFMM 103
In this Podcast, I talk about some of the simple things you should be posting for your law firm's social media presence. Read More
What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
In this Podcast, I look at the importance of video for your law firm and what kind of video you can create. Read More
Why You Should Have a Great Website – LFMM 101
This Podcast is about the importance of having a website that reflects your expertise. Read More
Why Most People Are Scared of Lawyers and What to Do About it
Dear Lawyer, Most people don't trust you. No offense. Plenty of surveys over the years have reinforced this. For example, an ABA study found that a full 69% of consumers surveyed believe that "Lawyers are more interested in making money than in serving their clients." Obviously that's not accurate. We know this firsthand - the vast majority of our clients are lawyers who are dedicated to solving problems and Read More
Marc Cerniglia on Lawpreneur Radio
Recently, Marc was interviewed on Lawpreneur radio. He discussed law firm marketing and more. You can check out Lawpreneur Radio here and download the interview from iTunes here. Read More
How to Use Content to Prove Your Expertise
As a lawyer, being perceived as an expert in your market is tremendously valuable. Potential clients don't shop for a lawyer the same way they do for their groceries. (At least, the clients you want don't.) Grocery shoppers may be willing to try a new brand of cereal that they've never heard of if it's 20% cheaper than what they normally buy. But when someone hires a lawyer, it is typically because they've got a Read More
Four Reasons Your Firm Needs Email Marketing
Email marketing has earned a bad reputation over the years, as spammers have abused the system to the point that many of us receive hundreds of unwanted emails each day.But a strategic, value-based approach to email marketing can provide a great return for professional firms. The key is to focus on providing value to your readers - to give them a reason to keep opening your emails, reading them, and clicking your Read More
The Ingredients of a Great Website, Part Two: Beyond the Home Page
A couple of weeks ago, we published a blog entry discussing several essential “ingredients” of a strong website home page. (Read that blog entry here.) Today, we’re going to focus our attention on the interior pages of your website. This is not intended to serve as a complete list of everything your website needs, and not all of these components will apply to every firm website. But each of these elements is very Read More
