Most of you have a website—even if it is something simple that a friend or a family member created for you several years ago. Today, we’re going to address five common website shortcomings, along with the steps you need to take to remedy them. 1) Create a clear, simple, and appealing home page. Your home page should be as clear as possible for your audience. It should convey your most important marketing message Read More

At One Marketing, our focus is helping Miami small businesses grow- primarily through direct marketing. Direct marketing can utilize a variety of mediums – websites, email marketing, sales letters, and more.There are several characteristics that distinguish direct marketing from other forms of marketing, including a clear, specific call to action, a carefully selected target market, and trackablity. Because a direct Read More

By now, you probably know that prospective customers are turning to the internet when they need services. Whether you’re a lawyer, a landscaper, or a real estate agent, you can rest assured that customers in your market are turning to Google when they are looking for these services.If your business isn’t showing up, you obviously aren’t going to win their business.Fortunately, strategies like Pay-Per-Click (PPC) Read More

Effective marketing isn’t easy—and there are plenty of ways to waste your time and your resources. This is particularly true for small business owners, as most of us can’t afford to spend hours each day refining our marketing tactics. That said, there is one specific mistake that stands out above all the rest: The failure to have a plan.Without a marketing plan, you are flying blind. Your initiatives may seem like a Read More

As a business owner, you’ve heard it over and over: you have to get on Facebook. Social media marketing has been a popular trend for several years now—and with good reason. The fact is that social media platforms like Facebook, Twitter, YouTube, and LinkedIn offer the opportunity to reach a virtually unlimited audience—for little to no cost. But there is more to creating an effective presence than simply creating a Read More

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, notes that Twitter can be effectively utilized to create a strong personal brand. Miami, FL – February 23, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing personal branding. The blog entry, titled “Use Twitter to Build Your Personal Read More

Many business owners have a perception that, once they “take the plunge” and create a website, that the business will simply start rolling in. Ten years ago that may have been the case—but today’s online marketplace is so crowded that simply creating a website isn’t enough to achieve any sort of results. It’s not enough to have a website today—without a holistic internet marketing system, it’s impossible to get Read More

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business.Miami, FL – February 10, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing the importance of creating a strong first impression. The Read More

Daniel J. Decker, President of One Marketing, a Miami marketing agency, offers four steps to help business owners achieve a higher conversion rate.Miami, FL – January 30, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussion website conversions. The blog entry, titled “Four Steps to a Higher Conversion Rate,” provides Read More