đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ§ Whether you're launching your firm or finally getting serious about your marketing, this âBest Ofâ episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take â from building a credible website to creating simple, Read More
How to Create More Content Without More Work
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⥠Most lawyers donât have the time or energy to constantly create social media posts â but that doesnât mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeksâ worth of marketing material, saving you time while keeping your firm Read More
Your Next Big Case Could Come From Here
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đĄ Many lawyers rely only on other attorneys or professionals for referrals, but thereâs a powerful source of repeat business and new cases that most firms completely overlook. In this Best Of episode, John Hinson explains why these connections matter, how they can become your biggest advocates, and the simple ways to stay Read More
Can You Grow a Law Firm Without Spending on Marketing?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đĄ Yes, you can grow your law firm without spending a dime on marketingâbut should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the âold-fashionedâ way, and when itâs time to stop being cheap and start thinking like a business owner. If youâve been holding back on marketing spend, this Read More
Are LSAs Better Than Google Ads for Law Firms?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ¸ Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the twoâand why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your Read More
How Much Should You Spend on Marketing for Your Law Firm?
Iâm going to answer this question in two different ways. Please consider both responses - they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10% of your total revenue as a benchmark for marketing spend. But, base this calculation on your 12-month revenue target, not your current revenue. For example, if you want $100K in monthly revenue twelve months from now, I would look to Read More
Can Video Marketing Actually Bring You Cases?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đĽ Video marketing can do more than boost your brandâit can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turns viewers into clients. Whether youâre already investing in video or just getting started, this Read More
What Belongs Above the Fold on Your Law Firmâs Homepage?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ Most law firm websites fail in the first five secondsâbefore a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If youâre still guessing what goes where on your site, this is the clarity Read More
What Topics Are Impactful for Family Law Blogs?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! đ Family law blogging isnât about sounding smart â itâs about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesnât just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to Read More
How Often Should You Email Your List?
đListen on Spotify, Apple Podcasts, or wherever you get your podcasts! Far too many lawyers avoid emailing their lists because theyâre worried about being âtoo pushy.â Danny Decker explains why this mindset is costing law firms clients, why unsubscribes arenât a problem, and how consistent, value-packed emails can keep you top of mind. If youâve been hesitant to hit send, this episode will change how you Read More
