🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the Read More
Data Sources Powering ChatGPT’s Legal Recommendations
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Read More
How to Get Found on ChatGPT (Part 1)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling Read More
Client Case Study: Hall Benefits Law, PLLC
We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.If you’d like to have a Read More
What GPT-5 Means for Legal Marketing
Though it was a complete coincidence, we hosted a webinar about AI on the day ChatGPT 5 was released. A lot was happening that day, but like any other prominent tech announcement, a significant number of people (especially those who run small law firms or market them) wanted to know WHAT it could do for them that it couldn’t do before. That’s why we wanted to take a closer look at what this new iteration of A is, Read More
Client Case Study: Easterling Law, PLLC
We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and grow her firm consistently year over year.If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.Click here to watch the interview with Read More
Legal Marketing Is Rapidly Becoming More ComplicatedÂ
Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to be a blogger, podcaster, advertiser, email copywriter, SEO strategist, and social media manager. Understandably, true solos do this because it’s a need, and there’s not enough money to engage a third-party vendor to do it for Read More
