🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 💼 Many lawyers think doing their own marketing will save money — but is that really true? In this solo episode, Danny Decker breaks down whether your law firm should handle marketing in-house or hire outside experts. He compares marketing to legal work, explores when outsourcing makes sense, and explains why even growing firms can Read More
How to Get Found on ChatGPT (Part 2)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📲 Think your law firm’s website is enough to get found by ChatGPT? Think again. In this Part 2 conversation, Danny Decker and Dylan Stebbins break down the real mechanics behind how AI platforms like ChatGPT, Grok, and Gemini choose which lawyers to recommend — and why your firm might be invisible. From Reddit signals and schema Read More
Should You Hire a Marketing Agency or Build an In-House Team?
If you’re planning to grow your law firm, it’s important to get your marketing right. One of the most common questions law firm owners face is whether to hire an outside agency or build an in-house marketing team. Both options have benefits and trade-offs, and the right choice often depends on the stage of your business and your long-term goals. The Challenges of Early-Stage Marketing In the early Read More
The AI Visibility Action Plan for Law Firms
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 📣 Lawyers: If your content isn't clear, consistent, and client-focused — AI platforms won’t send you leads. In this episode, Danny and Dylan break down exactly what Google, ChatGPT, and Gemini are looking for when recommending law firms. From optimizing your Google profile to creating FAQ-based content that actually works, this is Read More
Inconsistencies Are Killing Your Chances with ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can’t find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm’s online visibility. You’ll Read More
Client Case Study: Danilson Law, PLC
We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.If you’d like to have a Read More
What REALLY Matters to ChatGPT
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the Read More
Data Sources Powering ChatGPT’s Legal Recommendations
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations. 📌 Key Read More
How to Get Found on ChatGPT (Part 1)
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts! 🧠ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling Read More
Client Case Study: Hall Benefits Law, PLLC
We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.If you’d like to have a Read More
