PPC Advertising: Three Mistakes to Avoid

Pay Per Click (PPC) advertising programs, such as Google AdWords, are a great source of leads for many businesses. However, for every successful campaign, there are many more that fail—in many cases because business owners simply don’t have the time or the resources to create and manage a profitable campaign.Below are three of the most common mistakes that we see every day—are you making any of them?1) Choosing Read More

Social Media Marketing

Daniel J. Decker, President of One Marketing, a Miami marketing firm, explains that many social media marketing campaigns fail because of a lack of clearly defined objectives. Miami, FL – December 1, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry on his blog emphasizing the importance of setting objectives prior to engaging in a social media marketing Read More

The Importance Of Getting The Details Right

Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, explains that building a powerful brand requires paying attention to the details. Miami, FL – December 3, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog on the topic of branding. The blog entry, titled “Branding… it’s all in the Details!” explains the importance of Read More

Tips For Producing High Quality Content

Daniel J. Decker, President of One Marketing, a Miami marketing firm, provides his readers with tips and suggestions for creating high quality blog and article content. Miami, FL – November 15, 2011 – Daniel J. Decker, President of One Marketing, a Miami marketing firm, recently published an entry discussing the importance of quality content when it comes to internet marketing. The blog entry, titled “Internet Read More