105 – Building a Marketing Plan with Dan Brian

A marketing plan is one of the most important tools for developing and executing your marketing strategy. Our guest this week, legal marketer and founder of Marketing for Justice, Dan Brian, joins us to talk about the ins and outs of building and analyzing your marketing plan. Learn more about all the great things Marketing for Justice is doing by visiting www.marketingforjustice.com Read More

3 Video Ideas to Boost Your Firm’s TikTok Presence

Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social media platform in the world right now and is primarily video–based. This is a great opportunity for your firm to stand out from your competitors. Because of TikTok, other social platforms like Facebook and Instagram are prioritizing video Read More

3 Tips for Getting the Most Out of Your Firm’s Blogs

Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective as it can be! Article Length We get it. You're a perfectionist. Every sentence needs to be perfect right down to the punctuation. You need to cover every possible if/then scenario so that no stone is left unturned. STOP IT. Your audience isn't going to read a 1,500-page Read More

Marketing Is Full of Failure – LFMM 458

Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More

How to Know When It’s Time to Hire a Marketing Agency

As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again. When you’ve reached the point where marketing is spending more time on the back burner than on your plate, you may need to hire a marketing agency. Read More

How to Use Facebook for Your Firm

Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Facebook. Who It's For: Facebook is still going to be where the majority of your audience is Read More

Is Your Content Feeling Stale? – LFMM 457

We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More

102 – Getting Clients from LinkedIn with Alay Yajnik

Yep, it's another LinkedIn episode! (That probably means it's a really important topic right now that you should be paying attention to.) This week we're joined by lawyer coach Alay Yajnik to talk about your LinkedIn strategy and what you can do to develop referrals from this booming social platform. Learn more about Alay's LinkedIn group by visiting www.linkedinforlawyers.net and check out Alay's podcast, the Read More

Marketing Isn’t Just About More Leads!

We can't tell you how many times business owners have told us something along these lines: "I don't need any marketing. I have more business than I can handle right now!" If you've said something similar, this article is for you. In fact, if you have more business you can handle, where you're referring out more work than you're actually taking on, you need marketing just as much as a desperate business owner Read More

The Truth About Your Social Media Followers – LFMM 456

Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. Read More