How to Create a Month of Social Media Content in 30 Minutes (Or Less)

You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here's the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day. NOTE: This doesn't account for 100% of our content, but it provides content for our team to schedule and post in the event they aren't able Read More

Choosing a Specialized Marketing Vendor vs. a One-Stop Shop: What’s the Difference?

We know that you understand the importance of effective marketing strategies to attract and retain the right clients, and when it comes to vendors you partner with, you have a lot of options. While the allure of a one-stop shop that promises to handle all of your marketing needs under a single umbrella may seem appealing, there are compelling reasons why law firm owners should opt for working with a team of Read More

Starting an SEO Series – LFMM 632

Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really means for your law firm, and why some of your colleagues might be skeptical about its purported benefits.  You'll gain insights on the competitive landscape, learn why knowing your Google ranking is critical, and understand why Read More

SEO Is Not the Holy Grail – LFMM 628

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be. Read More

3 Reasons Why SEO Doesn’t Matter for Your Firm

No, this isn't a clickbait article. SEO really doesn't actually matter for your law firm. When we say it doesn't matter, we mean that it isn't a requirement and it definitely shouldn't be the top priority when it comes to your online marketing strategy. Don't believe us? Here's why: 1. There's Limited Real Estate Open up a new tab on your browser right now and do a Google search of your practice area in your Read More

Redefining Marketing: Myths and Misconceptions

Join John and Marc as we show you how to shift the perspectives on marketing from a one-size-fits-all approach to building a strategic and strong foundation for law firms. Read More

Marketing Is Many Different Things – LFMM 624

Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on today's episode! Read More

Beyond Vanity Metrics: Redefining Social Media Success for Law Firms

When it comes to social media for law firms, you actually are the exception! The traditional metrics of likes, comments, and shares may not always tell the full story or indicate success, so what does? In this article, we'll debunk the myth of relying on "vanity metrics" and explore the more meaningful indicators that can gauge the success of your firm's social media efforts. Understanding the Read More

Google Analytics Explained: Users vs. Sessions – LFMM 620

This week we're explaining various metrics and concepts inside Google Analytics. In this episode, we explain the difference between users and sessions (and views)! Read More

Law Firm Social Media: Consistency Is Key

Social media is often a point of contention for lawyers, often accompanied by concerns about annoying their audience. However, embracing a consistent posting strategy is not only encouraged, but can also significantly enhance your online presence. In this article, we'll explore why posting consistently to social media is a fantastic way for lawyers to stay connected with their audience and provide practical tips for Read More