Crafting Marketing Systems to Get Results

This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at Marketing is a complex thing. It’s not necessarily hard to do once you have a solid plan and the right systems in place, but there are a lot of moving parts to keep track of. Crafting and Read More

Supercharge Your Referral Strategy with the No B.S. Guide to Maximum Referrals and Customer Retention

Small business owners often believe that providing good service and reliable products will be enough to generate referrals. The reality is that customer focus isn’t always that dedicated; they rarely think about a business until they need to schedule their next service or restock a product. Even then, they may still decide to go where it is most convenient at the time. To build relationships with customers and Read More

We’ve Been Working with a PPC Company. Here Are 3 Things We’ve Learned

What? A marketing company working with another marketing company on marketing? Yes, it can happen. Take it as a bonus lesson from this article: Recognize your weaknesses and surround yourself with others who can help. We’re content people, not digital ads people. We also wanted to make our own internal lead generation more robust and capture the low-hanging fruit that was out there for the taking. Admittedly, Read More

The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself – LFMM 444

Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute! Read More

Beware of These Black Hat SEO Tactics!

Although Search Engine Optimization (SEO) was originally designed to provide the best search results on your website, it quickly became a game to manipulate Google’s ever-changing algorithm. Now, as Google’s algorithm has become more advanced, the same SEO tactics that might have worked in the past could really hurt your website. Even if you just searched your own name or your firm’s name (which is really the only Read More

4 Website Metrics More Important Than Google PageSpeed

If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google. First, that’s false. Second, these sorts of sales emails tend to work on people because they don’t truly understand what metrics indicate a healthy website. This article is about to fix that Read More

Build Your Referral Engine with This Roadmap

Written as a follow-up to his bestselling book Duct Tape Marketing, John Jantsch’s The Referral Engine tackles the ever-present dilemma of how to attract prospects. The premise is simple yet powerful: educate people, and you won’t need to sell to them. Instead, you’ll use a combination of traditional and digital marketing to build a referral engine of happy clients and supportive partner businesses. Education Read More

5 Tips for Nurturing Your Referral Sources

This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance, and more. Learn more about The Million Dollar Solution by clicking here. There is a central truth to business: you are only as strong as your network. For many of us, the past three years have been spent working on Read More

Want to Improve Your Intake and Conversion Processes? Use Content!

Content marketing can be used for more than just marketing. Sure, it's designed to drive referrals and position you as the expert, but it can also help in other areas of your firm—specifically when it comes to making your intake process more efficient and improving your conversion rates. This blog doesn't even have to be very long because the correlation is simple. If you have a consistent content strategy, Read More

SEO Link Building Explained – LFMM 440

Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More