Every law firm has experienced this scenario: a potential client reaches out, asks for information, maybe even completes a consultation… but they’re simply not ready to hire a lawyer yet. This happens all the time! Yet many law firms let these opportunities slip away because they stop communicating after the initial interaction. I get it. You’re busy, and it can feel inefficient to focus on people who aren’t Read More
“Does Meta or LinkedIn Work Better for Law Firm Ad Campaigns?”
Digital advertising has become an essential tool for law firms seeking to attract new clients and build brand awareness. Among the platforms available, two of the most commonly considered are Meta (Facebook and Instagram) and LinkedIn. Both platforms offer unique advantages… so which should you choose?Of course, every situation is different… but we generally find that Meta performs much better for law firms. (If Read More
How Often Should Law Firms Email Their List?
Email marketing is one of the most powerful and cost-effective tools for law firms to build relationships, nurture leads, and stay top of mind with clients. Yet many attorneys are hesitant to use it consistently. Usually, this hesitation is driven by fear of coming across as too aggressive or “annoying.” It’s an understandable concern, but the vast majority of the time isn’t necessary. So let’s get into Read More
Does Video Marketing Generate Cases or Just Build Brand Awareness?
Video is obviously one of the most powerful tools in a law firm’s marketing toolkit. But what should you expect from your video marketing? Is video marketing simply a way to build brand awareness, or can it actually generate new cases? The reality is that video is a marketing tool. You can use that tool in many different ways. Just like you could use a hammer to build a house, or a chair, or a rocket Read More
Client Case Study: Stephanie Albrecht-Pedrick, LLC
We love helping law firms grow! We partnered with Stephanie Albrecht-Pedrick, LLC, a Family Law firm in Egg Harbor Township, New Jersey, and we’ve become a key partner as she grows her firm. Stephanie originally found our team through the Law Firm Marketing Minute podcast and we’ve worked together ever since. If you’d like to have a conversation about growing your law firm, please use this link to schedule a Read More
What Topics Should Law Firms Blog About to Attract Family Law Clients?
Your blog can be a great tool for establishing authority, answering client concerns, and improving visibility across digital platforms. So, what topics should you blog about to attract more family law cases? Answer the Questions That Keep Your Clients Up at Night Honestly we could probably end the blog entry right here. Strong blog content answers the questions your potential clients are already asking Read More
Client Case Study: Norton Pelt Law
We love helping law firms grow! We partnered with Norton Pelt, PLC, an estate planning firm headquartered in Fredericksburg, VA, and we’ve helped them grow into a market-leading firm within their region. We began working with them at the inception of their firm and have helped them grow dramatically year after year.If you’d like to have a conversation about growing your law firm, please use this link to schedule a Read More
Live in Nashville: Notes from MaxLawCon 2025 Day One
I’m pretty sure I’m in Las Vegas, not Nashville. If you’ve ever been to the Gaylord Opryland, you know what I mean. Navigating this hotel is wild. I’m at MaxLawCon 2025 as a speaker - if you know me, you know I’ll take every opportunity I can get to talk about marketing 😂 - and I wasn’t planning to blog about it, but this event has been so great that I wanted to get some takeaways written down. Tyson Read More
Are Local Service Ads Better Than Google Ads for Law Firms?
Here’s a law firm marketing question we hear often:“Do Local Service Ads (LSAs) work for law firms or should we stick with traditional Google Ads?” You may not be surprised to hear that the answer is… it depends. We’ve seen plenty of law firms have great success with both campaign structures, and we’ve also seen plenty of law firms not do as well. As always, with marketing, the answer is test, Read More
Does SEO Still Work for Law Firms in 2025?
The digital marketing landscape for law firms is changing fast. With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners: Does SEO still work for law firms in 2025? The short answer is yes, most firms can absolutely generate leads and clients through Google, but there is some important nuance. But let’s take a step back. The first question you Read More
