There are most likely about 50 other law firms in your area (depending on the setting, of course) that do what you do. How can you differentiate your firm from the others?On this episode, Eddie & SMike talk about those potential clients that are product and most aware. These are the ones who need to see your branding.👉Here's what you can expect: The mindset of the product and most aware How your law firm Read More
Being There For Those In Need – Ep 662
Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them?On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the process without saying a word.👉Here's what you can expect: The Read More
Stages Of Awareness: Problem Aware (Part 2)
As a law firm—or any other business for that matter—you’re swarmed by a hoard of different marketing tactics. While there is room for what is new or trendy, the best strategies have stood the test of time. To continue our conversation about the stages of awareness, which were identified in the 1966 copywriting staple, Breakthrough Advertising, we will focus on problem awareness. It’s a simple concept that bears Read More
The Potential Clients Who Don’t Know They Need You – Ep 661
How can your law firm help someone who doesn't even know that they need your help? Or help at all!On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: The mindset of the unaware Not everyone even knows they have a problem How to approach these Read More
Does Your Audience Even Know Who You Are? – Ep 660
Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are marketing to The common marketing trap law firms fall Read More
Stages Of Awareness: The Unaware (Part 1)
Some products and services solve problems you don’t know you have. Think about the person who thinks they don’t need an estate plan—and don’t take the time to learn about the benefits of having one—because they figure their spouse will inherit everything when they pass away. Then there’s the person who accepts the settlement offer from the insurance company after a personal injury because they aren’t aware they have Read More
A BIG Change is Coming to LFMM
We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode There will be a video component for each Read More
You Don’t Need Bigger Traps; You Need A Bigger Market: Part I
In 1966, a mail-order copywriter published a book called Breakthrough Advertising. It is the foundation for everything I have come to believe and embody as a marketing professional. However, you won’t find this book on Amazon; it’s unavailable for download on Audible. Used copies of it can cost around $400. People who have read (and reread) this book understand that it is not just a copywriting manual, but it is Read More
Farming, The Grateful Dead, & Law Firm MarketingÂ
Our CEO, Marc Cerniglia, once talked with Gary Vee about the difference between hunting and farming. Hunting is to lead generation as farming is to lead nurturing. Many successful attorneys who have led solo firms for decades do not understand the difference between the two—and if they did, they would sleep a lot better at night. The topic surfaces during talks about social media posts. When they talk about what a Read More
Best of LFMM: The Legal Mind as a Business Innovator
Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning. This episode pulls back the Read More
