Public speaking is a crucial skill for lawyers even outside the courtroom, whether they're delivering a presentation at a workshop, hosting a webinar, or producing video content. However, many lawyers struggle to engage their audience effectively and convey their message clearly. Here are four practical tips to improve your public speaking skills and captivate your audience: Outline What You Want to Say, But Don't Read More

Law firms often rely on the same tired call to action (CTA) – asking people to call their firm. They plaster their phone numbers on every social media post, assuming that's the only way to generate leads. But in reality, this approach can backfire. People start tuning out repetitive CTAs, which can stagnate your social profiles. Instead, lawyers should diversify their CTAs to engage their audience effectively. Let's Read More

One of the biggest concerns we hear from law firms is how they can better stand out from their competitors. The good news is that this isn't a difficult task to accomplish! Here are four effective ways law firms can distinguish themselves from competitors. 1. Fostering a Community on Social Media Law firms can establish a strong online presence by actively engaging with their audience on social media platforms. Read More

When it comes to client acquisition, many lawyers believe that the only ways they get clients is from Google or word of mouth (or sometimes social media). However, there's a treasure trove of ideal clients waiting for you in a source that many law firms fail to tap into—your email list. Think about it—who is on your email list? It's people like: Current and past clients Other lawyers Strategic referral Read More

Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling to generate leads, with only 30 per month, of which a mere 10% were referrals. Despite investing in SEO and PPC services with another vendor, the firm experienced stagnation in its lead generation efforts, Read More

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of people who seek you out. Its main goal is to make sure it communicates who you are and how you help your community. But it should also convert leads for you. (As a reminder, websites NEVER generate leads.) Many law firm websites only Read More