Personality Vs. Professionalism On Social Media

After doing some quick napkin math, I figured I had had around 700 phone conversations with attorneys. Though each one was professional in tone, we discussed surfing, hockey, jiu-jitsu, music, running, dogs—the list is long. I have been writing for some of my clients for close to four years, and the longer these relationships go, the more personal they become. I prefer it because people who share a personal story Read More

Give, Give Some More, Then Ask 

Before you read anything else, please visit our company website, schedule a consultation, meet with one of our employees, and choose us for your content marketing. Did you do it? I doubt it, but I began the blog to show you how unlikely it is to simply turn a prospect into a paying client by asking. Many lawyers will use social media with us and insist that many of our posts should get people to call them and book Read More

Gathering & Utilizing Client Feedback 

Your previous clients are your best salespeople. Because you have established trust with them and have proven your ability to deliver an appropriate resolution, they are in the best position to tell others about you. Imagine that you have a very close relationship with a sibling. If you need an attorney and your brother or sister says they had a fantastic experience with one, how likely are you to set up a Read More

Tips For Mastering Client Communication

Communication is a tool that bridges the gap between confusion and clarity. Despite its importance, it’s one of the first things that gets cut out when people are short on time. Whether you are a marketing agency that deals with time-strapped lawyers or a lawyer managing a series of clients, the challenge is balancing the need for communication while appreciating someone else’s time. A reputation for being an Read More

Overcoming Challenges With The Tools 

We'll seek advice from established professionals as we continue our conversation about mental health in the legal industry. If you have seen a documentary called Stutz, you will have a better idea of some of the things I will discuss. The focus of it is a psychiatrist named Phil Stutz, who also co-wrote a book called The Tools with psychotherapist Barry Michels. The unique element of this book is that it offers a Read More

A Humble Strategy For Keeping Your Mind Quiet

Am I a mental health professional? No. Did I study psychology or a related field in college? Also, no. However, there are two reasons why I am taking the time to discuss mental health despite my lack of qualifications. The first: Because of how closely our agency works with attorneys, it’s alarming when various studies show the increase in mental health issues within the profession.  “About 38% said they Read More

What Do You Want Your Social Media To Do?

There are almost five billion people on social media, and, on average, people use 6.7 platforms daily. (https://backlinko.com/social-media-users) Many attorneys who use social media in their personal lives also use it to market themselves professionally, albeit using different profiles. One issue arising from this crossover is that people have pre-determined ideas about what works. Here are some of the more common Read More

More Marketing In Less Time 

There were (at least) two key statistics in our 2024 Legal Marketing Trends Report that warrant us discussing how a law firm can market itself effectively in less time. The first thing I want to bring up is that out of the 15,000 surveys we sent out to the legal community, 41% of them said they needed more capacity to devote more time to marketing. This is understandable. Although this may be one of the reasons they Read More

Shield Your Eyes From Vanity Metrics

Advertising and marketing have changed significantly in the last 60 years. The most obvious one is technological advancement. In the 1960s, marketers relied on print media, radio, and television. These have been replaced with the internet, social media platforms, and smartphones. This shift not only speaks to how audiences are reached but also how they interact with marketing efforts (content),  The other Read More

Content Is Vital To Direct Marketing

There is a divide in the advertising/marketing community between two methods: Brand Marketing & Direct Marketing. The former is the Volkswagen commercial during the Super Bowl, the Pepsi logo on the wall of a hockey rink, and the things you’d see on an episode of Mad Men. When people see a car commercial during the Super Bowl, very few stop what they are doing to call a dealership. They are, however, seeing that Read More