Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap is a strategic framework that outlines the various stages and touchpoints a client goes through when engaging with your firm. It provides a step-by-step overview of the client's experience, from initial contact to case resolution, and Read More
How to Create a Month of Social Media Content in 30 Minutes (Or Less)
You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here's the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day. NOTE: This doesn't account for 100% of our content, but it provides content for our team to schedule and post in the event they aren't able Read More
Blog Week Day 1: What to Write About – LFMM 518
This week is all about blogging. To start, we're covering what you should (and definitely should NOT) be writing about in your blogs. Read More
Your Firm’s Social Media Just Got MORE VALUABLE with This Recent Google Change
We live in an era of information overload, making it hard to find authentic and experience-based details and insights. Fortunately, Google's Search platform has now introduced new features that not only assist users in finding and exploring diverse viewpoints but also offer an opportunity for your firm to showcase your expertise and experience on social media. If your firm has a social media presence (and it Read More
How to Use Google Business for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Google Business. Who It's For: Obviously you know Google as one of the largest search engines Read More
Website Week Day 1: Don’t DIY Your Website! – LFMM 514
We're starting a huge series this week on various elements of your content marketing strategy, and we're kicking it off with your website. Today, we're explaining why taking the DIY route for your website isn't the best strategy. Read More
126 – Attracting the Ideal Client with Adam Ouellette
Most firms struggle with attracting their ideal client, instead referring out more business than they take on. Our guest this week, Adam Ouellette, practiced law for 20 years and used his Ideal Client Attraction Formula to build a wildly successful real estate practice during the recession. He joins us this week to share his insight. Check out Adam's formula and his other great courses at adamouellette.com/ideal Read More
Maximize Your Touchpoints – LFMM 510
On today's episode, we're talking about momentum and how quickly you can see results in your marketing. The best strategies take time, but the more you do, the sooner you can see results. Read More
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users. However, many small businesses (especially law firms) don’t have a social media presence and among those that do, several don’t use it on a regular basis. It’s true that at one time, social media was an optional extra – a way to Read More
125 – Building Confidence in Your Marketing with Lori Pulvermacher
This week we're joined by Lori Pulvermacher, a practice advisor from Atticus, to talk all things marketing strategy. We cover the importance of authentic messaging, how to ask for referrals, and how much of your firm's budget should be devoted to marketing. This conversation is FULL of great insight you don't want to miss. HAPPENING SOON! Join Lori and Atticus on June 27th for a free webinar on how to use LinkedIn Read More
