YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it's a predictive engine that curates content through real-time translation, personalization, and AI-powered discovery. It’s become an intelligent platform that shapes how videos are found, watched, and understood.  AI is at the heart of these changes, driving content Read More

The first real blog we dedicated to whether law firm owners should incorporate AI into their firms was posted in October 2023. The date is only important as it shows how much the conversation around AI has changed since then. We’re no longer focused on whether you should use AI but on how AI impacts legal marketing. It’s too simple to say that AI is reshaping how we interact with anything digital. Look at what Read More

Most people have heard of SEO. It’s the long-term strategy for showing up in unpaid search results. You write content. You structure it properly. And you try to climb Google's ranking system. But a new acronym is starting to matter just as much—GEO, short for Generative Engine Optimization. It’s not about optimizing for search engines like Google. It’s about optimizing for AI-driven engines like ChatGPT, Bing’s Read More

When you realize that 500 hours of video are uploaded onto YouTube every minute, stop and take notice. Lawyers may push back against being on camera, but the data says you need to be polished or internet famous to make an effective video. There’s still ample room for high-end branding videos to be displayed on your homepage; you certainly aren’t limited to them. They will watch if your content helps your PNCs do Read More

Law firms will spend money on ads, invest in a new website, and test out social media campaigns, but they will still wonder why leads aren’t converting at a higher rate. The issue may not be visibility or messaging—it’s follow-up. Many firms either misunderstand this vital component of an effective marketing strategy or completely ignore it.  Every click, every form submission, and every phone call is the Read More

Before writing this blog, we went to Google and asked it a general question: What is an estate plan? Two years ago, you’d see sponsored ads above the organic results. Most people went to the first three organic results, a stomping ground that SEO companies battled over.  A year ago, this same query would deliver an AI-generated answer with website links below it. People began fighting for those spots, but Read More

If you have been on social media or even the internet in the last few days, you may have come across this new thing called Veo 3. We wanted to talk about it because of its potential impact on your law firm’s content marketing. Google throws an event called I/O, and it’s a place where developers and businesses go to see Google’s new tools and platforms. This is where Google began talking about Veo 3, and it’s Read More

Recently, we’ve been discussing how effective email marketing can be. Anyone who has worked with us or has read this blog knows how strongly we encourage people to send an e-newsletter at least once a month. It’s a means of staying top of mind and driving referrals. But let’s shift gears for a moment and talk about other forms of email marketing. There are a lot of things you can learn that can also be incorporated Read More

This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason why people are so hyper-focused on Google is that the marketing industry was too for a long time. And while Google still has a place in a well-rounded marketing plan, small law firms should take note that how people search for legal help is evolving. Potential clients Read More

People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters, events, and social media ads.  All these tactics will remain disconnected—and the results Read More