I’m pretty sure I’m in Las Vegas, not Nashville. If you’ve ever been to the Gaylord Opryland, you know what I mean. Navigating this hotel is wild. I’m at MaxLawCon 2025 as a speaker - if you know me, you know I’ll take every opportunity I can get to talk about marketing 😂 - and I wasn’t planning to blog about it, but this event has been so great that I wanted to get some takeaways written down. Tyson Read More
Are Local Service Ads Better Than Google Ads for Law Firms?
Here’s a law firm marketing question we hear often:“Do Local Service Ads (LSAs) work for law firms or should we stick with traditional Google Ads?” You may not be surprised to hear that the answer is… it depends. We’ve seen plenty of law firms have great success with both campaign structures, and we’ve also seen plenty of law firms not do as well. As always, with marketing, the answer is test, Read More
Does SEO Still Work for Law Firms in 2025?
The digital marketing landscape for law firms is changing fast. With the rise of AI tools and alternative search platforms, we hear the question a lot from law firm owners: Does SEO still work for law firms in 2025? The short answer is yes, most firms can absolutely generate leads and clients through Google, but there is some important nuance. But let’s take a step back. The first question you Read More
What Should Be “Above the Fold” on Your Law Firm Homepage?
When a potential new client lands on your website Home page, you have less than ten seconds to engage them before they leave your site. That’s why the first impression is so important. You need to show them that they’re in the right place. And the “Above the fold” section of your website is where you make this happen. “Above the fold” simply means that it’s the part of the page that is visible Read More
What Should Your Marketing Budget Be?
One of the most common questions law firm owners ask is, 'What should my marketing budget be?' The answer depends on your firm’s goals, growth stage, and market conditions; however, we’ve got some guidelines… The 10% Rule of Thumb A widely accepted benchmark for law firms that want to grow is to reinvest around 10% of your top-line revenue back into marketing. This figure is NOT just your advertising budget or Read More
How Much Should You Spend on Marketing for Your Law Firm?
I’m going to answer this question in two different ways. Please consider both responses - they are both important. 10% of Your Revenue Goal as a Benchmark First, consider 10% of your total revenue as a benchmark for marketing spend. But, base this calculation on your 12-month revenue target, not your current revenue. For example, if you want $100K in monthly revenue twelve months from now, I would look to Read More
When Should Your Law Firm Hire a Marketing Agency?
For many law firm owners, the question of when to bring in outside marketing help is a critical decision. An effective marketing agency can be an excellent growth partner, but it’s important to get the timing right. And it’s very important that your marketing strategy makes sense for the current size of your firm and your growth goals. Here’s how we would think about it… The Early Stage: Growth Through Read More
Should You Hire a Marketing Agency or Build an In-House Team?
If you’re planning to grow your law firm, it’s important to get your marketing right. One of the most common questions law firm owners face is whether to hire an outside agency or build an in-house marketing team. Both options have benefits and trade-offs, and the right choice often depends on the stage of your business and your long-term goals. The Challenges of Early-Stage Marketing In the early Read More
Client Case Study: Danilson Law, PLC
We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.If you’d like to have a Read More
Client Case Study: Hall Benefits Law, PLLC
We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.If you’d like to have a Read More
