Case Study: How Spotlight Branding Helped a Firm Realize a 480% Increase in Referrals

Client Background: Bryant Taylor Law in Plantation, Florida, tasked us with revamping their marketing strategy to attract better clients and increase referrals. Before working with us, the firm was struggling to generate leads, with only 30 per month, of which a mere 10% were referrals. Despite investing in SEO and PPC services with another vendor, the firm experienced stagnation in its lead generation efforts, Read More

People Can Find You Outside of Google – LFMM 640

Can people find you on Google and social media? Sure. But these aren't the only places your clients come from. We explain on today's episode. Read More

5 Lead Magnets That Can Improve Your Website’s Conversion Rate

Your law firm’s website is a valuable marketing tool. It’s your digital business card, your digital office space, and the first impression your firm makes on the vast majority of people who seek you out. Its main goal is to make sure it communicates who you are and how you help your community. But it should also convert leads for you. (As a reminder, websites NEVER generate leads.) Many law firm websites only Read More

Want More Engagement on Social Media? Here’s How to Do It!

First things first — you actually don't need engagement on social media to have a successful presence. Yes, we know that practically every marketing guru out there swears by likes, comments, and shares as the key metrics for social media success. But guess what? The legal industry is the exception to this norm. Why? Because you deal with a lot of heavy subject matter. People don't necessarily want to engage with Read More

Best of LFMM – How to Generate Content Ideas

We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think! Read More

3 Reasons to Outsource Your Blog Writing TODAY!

You know your firm needs a blog. (You do know that, right?) Whether you're playing the SEO game or you're trying to show off your expertise and remind people of all the ways you can help, your blog is the cornerstone of your content marketing strategy. (Not to mention, your blog articles make for great social media content AND the focal point of your email newsletters.) On top of consistently publishing blog posts Read More

How to Create a Month of Social Media Content in 30 Minutes (Or Less)

You know you need to be on social media, but the thought of coming up with new content every day feels incredibly daunting. However, it truly does not have to be! Here's the quick system we use to create our posts for Facebook, Twitter, LinkedIn, and Google Business every day. NOTE: This doesn't account for 100% of our content, but it provides content for our team to schedule and post in the event they aren't able Read More

Choosing a Specialized Marketing Vendor vs. a One-Stop Shop: What’s the Difference?

We know that you understand the importance of effective marketing strategies to attract and retain the right clients, and when it comes to vendors you partner with, you have a lot of options. While the allure of a one-stop shop that promises to handle all of your marketing needs under a single umbrella may seem appealing, there are compelling reasons why law firm owners should opt for working with a team of Read More

Starting an SEO Series – LFMM 632

Forget the overhyped promises and discover how your content marketing can naturally boost your SEO, without the smoke and mirrors. This episode peels back the layers on what SEO really means for your law firm, and why some of your colleagues might be skeptical about its purported benefits.  You'll gain insights on the competitive landscape, learn why knowing your Google ranking is critical, and understand why Read More

SEO Is Not the Holy Grail – LFMM 628

This week we're sharing some highlights from a recent workshop we conducted where we dispelled some common myths and misconceptions about law firm marketing. On today's episode, we explain why SEO isn't all it's cracked up to be. Read More