Developing a Clear Marketing Plan that Gets Results

Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More

132 – Examining Your Law Firm Card Strategy with Rick Elmore

Many small firms send birthday or holiday cards, but are you maximizing this strategy's effectiveness? This week we're joined by Rick Elmore from Simply Noted to chat about the value of handwritten notes and how to stand out from other businesses who send their own cards. Get a free sample of Simply Noted's work by visiting Read More

How to Measure the ROI of Your Law Firm Email Newsletter

Email marketing can still be one of the most effective tools in your firm's overall marketing strategy. However, many small firms fail with their emails simply because they aren't utilizing the right strategy. But how do you know whether or not your emails are working to begin with? We'll show you how to figure it out. 1. Set Your KPI What do you want your email to *really* do? Do you want it to be opened? Read More

Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534

We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving you several reasons why you and your firm should have a podcast. Read More

How to Use Threads for Your Firm

A new app was launched last month, and it may be a game-changer for law firms. Over 100 million new users signed up in the first week, so it’s clearly generating a lot of hype already.  We’re talking about Instagram Threads. In this article, we’ll talk about what it is and how it can benefit your law firm's social media strategy. What Is Instagram Threads? Instagram Threads is a text-based conversation Read More

Video Week Day 1: The Right Strategy – LFMM 530

This week is all about your video strategy. To kick things off, we're discussing the strategy behind your videos and the different approaches you can take. Read More

Social Media Week Day 1: Why It Matters – LFMM 526

This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting. Read More

Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap

As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the one that starts when they first hear about your firm and ends when you help them resolve their legal matter. A client journey roadmap can help you visualize this process, revealing key interaction points and potential improvements. In Read More

3 Marketing Tactics to Watch Out For (That We Think Are Annoying)

Honestly, we get it. Marketing companies can be pretty annoying. Maybe you've been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls for a sales pitch for just commenting on a social media post...especially with promises that are clearly too good to be true. There are a lot of bad marketers out there, and we're sharing some of the gimmicks that make even us cringe. 1. BIG, Read More

Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522

It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged. Read More