Recently, we’ve been discussing how effective email marketing can be. Anyone who has worked with us or has read this blog knows how strongly we encourage people to send an e-newsletter at least once a month. It’s a means of staying top of mind and driving referrals. But let’s shift gears for a moment and talk about other forms of email marketing. There are a lot of things you can learn that can also be incorporated Read More

This is not a knock on Google, but more of a slight nudge to people who think it is the only method of getting more clients. Part of the reason why people are so hyper-focused on Google is that the marketing industry was too for a long time. And while Google still has a place in a well-rounded marketing plan, small law firms should take note that how people search for legal help is evolving. Potential clients Read More

People often tend to view marketing as a checklist. There are professional marketers who do the same thing as well. It’s an easy trap to fall into, especially if you are diligent enough to set aside time each quarter to map out a marketing strategy. On these plans, people list various initiatives, such as newsletters, events, and social media ads.  All these tactics will remain disconnected—and the results Read More

Let’s imagine that you, as the owner of a law firm, have accepted that you need a presence on social media. You want people to look you up after they are referred to you, and you want to stay in touch with your existing audience. You consistently post educational and valuable content, assuming you have high visibility on platforms like Facebook.  After months of doing this, lawyers may become frustrated with Read More

Marketing is helping a product or service connect with those who want to buy or use it. Regarding Facebook ads, you could have the cleanest copy, the most eye-catching creative, and even a perfect funnel—and still fail. Why? Another critical component of your ad is ensuring it is in front of the right people. Ultimately, you have a tremendous amount of autonomy in who sees your ads, and more importantly, you can Read More

You will get mixed responses when you talk to people who have run Facebook ads. You’ll hear everything from how effective they were to how they needed to be pulled after a few weeks and written off as a loss. The mistake people make is assuming that Facebook ads are unreliable. Success and failure depend on more than ad copy, design, and audience targeting (although all of these are critical). Others may have skipped Read More

Without question, Facebook ads can generate a steady stream of quality leads, but a few caveats go along with that. Even though we are a marketing agency that creates them, we are upfront with people about whether they make sense for their firms. They are an incredibly effective tool for growth, but that’s not to say they are universally applicable to every marketing strategy. The only way to identify whether they Read More

Advertising on Facebook can be rocket fuel for growth. Whereas content marketing is effective for driving referrals and nurturing leads, Facebook ads will expand your network and reach. Although we will focus on Facebook ads in this post, it is important to recognize the distinction between them and Google ads. The latter is meant to capture the people actively seeking legal services (i.e., “best family law attorney Read More

Paid advertising isn’t about preference—it’s about data. Some ads convert, others don’t, and the difference comes down to structured testing, not guesswork. A/B testing (split testing) removes the mystery from ad performance by providing clear, actionable insights. Without it, marketers and law firms throw money at campaigns, hoping something works. With it, every decision is based on real-world results. This is an Read More

People want the "one" marketing tactic that gets people in the door. We have had discussions with clients who expect X number of consultations for each blog they publish. This stems from a misunderstanding regarding what content's place in a marketing strategy is. Blogs are a piece of your marketing system that are meant to work in tandem with other strategies.   Content marketing includes blogging, videos, Read More