We love helping law firms grow! We’ve recently partnered with Danilson Law, an exceptional real estate law firm located in Des Moines, Iowa, and their campaigns are off to a great start. Our team is running Meta Ads that have produced a strong ROI almost immediately. We’re also creating social media & email content that is nurturing their list and generating new referral opportunities.If you’d like to have a Read More

We love helping law firms grow! We partnered with Hall Benefits Law, an ERISA & Executive Compensation Law Firm headquartered in Atlanta, GA, and we’ve become an integral part of their team. We’ve developed social media content, email marketing content, and developed a website that has positioned them as leading experts in their niche and powered consistent year-over-year growth.If you’d like to have a Read More

Though it was a complete coincidence, we hosted a webinar about AI on the day ChatGPT 5 was released. A lot was happening that day, but like any other prominent tech announcement, a significant number of people (especially those who run small law firms or market them) wanted to know WHAT it could do for them that it couldn’t do before. That’s why we wanted to take a closer look at what this new iteration of A is, Read More

We love helping law firms grow! We partnered with Easterling Law, a family law firm located in Charlotte, NC, and we’ve used content marketing to help her attract clients and grow her firm consistently year over year.If you’d like to have a conversation about growing your law firm, please use this link to schedule a free strategy session with our team.Click here to watch the interview with Read More

Even if you do it in-house, legal marketing is a full-time job. Some attorneys take on this massive undertaking themselves. These people weren’t just running a firm—they were expected to be a blogger, podcaster, advertiser, email copywriter, SEO strategist, and social media manager. Understandably, true solos do this because it’s a need, and there’s not enough money to engage a third-party vendor to do it for Read More

YouTube has long since moved beyond being a basic video-sharing site. YouTube began as a site for uploading homemade clips and viral videos—now it's a predictive engine that curates content through real-time translation, personalization, and AI-powered discovery. It’s become an intelligent platform that shapes how videos are found, watched, and understood.  AI is at the heart of these changes, driving content Read More

The first real blog we dedicated to whether law firm owners should incorporate AI into their firms was posted in October 2023. The date is only important as it shows how much the conversation around AI has changed since then. We’re no longer focused on whether you should use AI but on how AI impacts legal marketing. It’s too simple to say that AI is reshaping how we interact with anything digital. Look at what Read More

Most people have heard of SEO. It’s the long-term strategy for showing up in unpaid search results. You write content. You structure it properly. And you try to climb Google's ranking system. But a new acronym is starting to matter just as much—GEO, short for Generative Engine Optimization. It’s not about optimizing for search engines like Google. It’s about optimizing for AI-driven engines like ChatGPT, Bing’s Read More

When you realize that 500 hours of video are uploaded onto YouTube every minute, stop and take notice. Lawyers may push back against being on camera, but the data says you need to be polished or internet famous to make an effective video. There’s still ample room for high-end branding videos to be displayed on your homepage; you certainly aren’t limited to them. They will watch if your content helps your PNCs do Read More

Law firms will spend money on ads, invest in a new website, and test out social media campaigns, but they will still wonder why leads aren’t converting at a higher rate. The issue may not be visibility or messaging—it’s follow-up. Many firms either misunderstand this vital component of an effective marketing strategy or completely ignore it.  Every click, every form submission, and every phone call is the Read More