Organize Your Marketing by Audience – LFMM 275
We tend to organize our marketing by function or type; like print ads or networking. Have you thought about organizing your marketing by audience? You may not be seeing the full story when you are only focused on the type of marketing you are doing. Your firm could benefit from peering deeper into the type of audience you are looking to reach. Read More
Your Referral Network is Broken!
This is a hard truth to accept, but your referral network is in fact, broken! Like many attorneys, you probably get a good amount of referrals. Even in today's digital marketing world, a lot of business still comes from word of mouth; from past clients, other attorneys, or strategic relationships in specific industries. However, no matter how many referrals you are currently getting, the data says that you are Read More
Market to Your Existing Clients – LFMM 272
Getting referrals from people you already know is cheaper than other forms of marketing and they're typically the best clients. Read More
