Now that you have a podcast, you want to make sure you're not just talking to yourself every episode. There are some incredibly easy ways to promote your podcast and grow your listener base, and we explore them in this episode! Read More
Fully Understand Your Marketing by Tracking the Data That Matters!
This is going to sound like a clickbait article, but bear with us. Here’s the secret marketing companies don’t want you to know about! Marketing companies like to throw a lot of data at you and then gloat at how their work has resulted in an increase in various metrics. Unfortunately for you - a lot of that data is useless. Those numbers are mostly for vanity and don’t really give you any insight into how well Read More
Break Away from Bland: How to Write Content That Pops
When it comes to winning over customers with content marketing, many lawyers seem to think, “If we publish, they will come.” That would certainly explain the flood of bland, cookie-cutter blog posts pumped out across social media every day. To win over readers and make the most of your marketing dollars, your content needs to have a personality — a voice. Of course, personalizing content comes with a few pitfalls Read More
7 Networking Ideas & Tips for Attorneys
Networking is about nurturing relationships. It’s about being visible through email, blogging, social networking, and of course, in-person! Even if you have other marketing efforts in place, nothing beats getting some boots on the ground and ingraining yourself in your community. If you're not sure where to start, here are several options! 1. Social Media Networking Having a foot in the digital space is a great Read More
How to Start a Podcast – LFMM 284
Podcasting is a big opportunity for lawyers to increase their credibility. Similar to authoring a book, a podcast goes a long way toward demonstrating your expertise. In this episode, we talk about how easy it is to get a show started. Read More
Cooking Up an Effective Website: Your Recipe for Business Success
*This article appeared in the October 2019 edition of our newsletter If you’ve ever hosted a dinner party, then you know how important it is to pull off a well-executed meal for your guests. A burned casserole, rubbery chicken, or fallen souffle can easily ruin the evening, prompting picked-at plates and hasty goodbyes. Worse, it can leave your friends with a bad impression and maybe even scare them away from Read More
Taking a Stand Against SEO
*This article appeared in the October 2019 edition of our print newsletter. After reading “Building a Story Brand” by Donald Miller, I started looking at my business and its role in the world in terms of the story we are telling. In short, Story Brand is the idea that every story is propelled by three main characters: the hero, the guide, and the villain. (Think about Luke Skywalker, Yoda, and Darth Vader in Star Read More
Elevate Your Brand by Diversifying Your Content
Content is king, right? If your website and social media profiles are stagnant and haven’t been updated in a while, you’re losing out on thousands of dollars in business. Why? Because people are looking for information. We believe the content you produce should include evergreen, practical information that your visitors can come back to over and over again when they have questions. Not only does it build your Read More
The Wrong Data Is Vanity – LFMM 283
So many attorneys get caught up in their marketing data, but fail to realize that a lot of those numbers aren't actually a good indicator of whether or not their marketing is doing well. This episode dives into that vanity data and discusses what you should be tracking. Read More
Most Marketing Companies Do Lead Gen – LFMM 281
Most marketing companies are in the business of lead generation. However, one of the most important things you should be doing is maximizing your existing network and marketing to them. In this episode, we explain why that's more important than chasing new leads. Read More
