Looking to take your law firm's social media presence in 2020? We have a few ideas for you in this episode of the Law Firm Marketing Minute! Read More
Don’t Dismiss the Email Newsletter (It’s More Powerful Than You Think!)
*This article originally appeared in the November 2019 edition of our print newsletter. When we pitch email newsletters to our clients, we’re often met with the verbal equivalent of an eye roll. You know the arguments: “Nobody wants another email in their inbox,” “No one is going to read my email newsletter,” and “I hate getting email newsletters — when I do, I put them in the trash or mark them as spam, and my Read More
Should You Do Your Own Marketing? – LFMM 289
Should you - the solo or small firm attorney - spend time doing your own firm's marketing when you could be doing legal work (or even better, relaxing)? Of course you can, but this week's episode highlights a few reasons why it isn't the best decision. Read More
Is Your Marketing Getting Stale? 3 Strategies to Refresh Your Campaign in 2020
*This post originally appeared in the December 2019 edition of our print newsletter. In just a few days, the decade will be over. If a survey of your marketing campaign reveals your strategies are “so 2010s,” why not try out some fresh tactics in the new year? Here at Spotlight Branding, we like to work a step ahead, and our clients have had success with these three cutting-edge techniques. They’ll be all the rage Read More
Are You Falling for Deceptive Marketing?
*This article originally appeared in the November 2019 edition of our print newsletter. It’s time to talk about that darling of marketing pitches and boardroom presentations: the proposal. You know the one. It’s five pages long, filled with graphs, pictures, drawn-out examples, and topped off by a flashy executive summary. All too often, we watch incompetent marketing companies use pretty proposals to get law Read More
Don’t Chase the Shiny New Thing – LFMM 288
There's a saying that goes something like "only amateurs get bored with their marketing." We've seen so many attorneys abandon marketing that's been working for them just to chase a shiny new initiative. Don't! This week's episode explains. Read More
“I’m Just a Solo”: Is Your Mindset Undermining Your Company’s Future?
*This article appeared in the November 2019 edition of our print newsletter This summer, my team and I spent the weekend at a conference for solo and small law firms, shaking hands and dispensing marketing advice. The trip was a success, but one glaring problem stood out to me. Over and over, I met lawyers from solo and small law firms who were afraid of growth. I don’t think they were even conscious of the fear. Read More
“I’m Just a Solo” – LFMM 287
So many solo attorneys use the excuse of just being a solo as a way to avoid working with marketing vendors or taking on the potential for more business. That mindset is undermining the whole reason you started your firm to begin with! Read More
4 Marketing Disasters to Avoid with Your Website
Spotlight Branding has been in business for nearly a decade, so we’ve seen a lot of attorney websites. Of course there are a lot of great ones out there. However, there are A LOT of bad attorney websites out there; and if you are the owner of one, it is costing you not only thousands of dollars in lost business, but it’s doing damage to your reputation as an attorney. Your website is like a digital version of your Read More
Beware of Cheap SEO Services – LFMM 286
Marketing companies will tell you SEO is the best way to market your firm. Not true! In fact, cheaper SEO services are about as effective as throwing money in the trash. Listen to this episode to see what we mean. Read More
