To grow your law firm, you need to either leverage your current clients or add new ones. It’s that simple. The first option can be challenging, depending on your practice area, so for most lawyers, bringing in new clients is the way to go. That said, many lawyers dread the process of tracking down clients — understandably, too! If you go the conventional route, it will probably feel like you’re stumbling around in Read More
You’re Easy to Forget – LFMM 295
Regardless of how good of a job you do, it's easy to get forgotten. We're so bombarded with information and distractions these days that people can easily forget who you are within weeks of meeting you. We discuss this problem on this week's episode of The Law Firm Marketing Minute. Read More
The SEO Gold Rush – LFMM 294
How is SEO like the gold rush of 1849? Find out in this week's episode! Read More
Best Practices to Maintain Relationships with Reporters
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. You have created an Executive Media Profile as a tool to get on a reporter’s go-to list. Here are Do’s and Don’t’s, tips to remain top of mind with reporters. Following them will help you generate the media coverage that will keep your name in front of clients, prospects and referral sources. Be on the Read More
How Important Is the Open Rate for Your E-Newsletter? – LFMM 293
Your open rate is the biggest indicator of how well your e-newsletter is doing, right? Honestly, it doesn't tell you the whole story. We explain in this week's episode. Read More
Are You Wasting Money on the Wrong Marketing?
*This post originally appeared in the December 2019 edition of our print newsletter. We’re not going to lie; marketing is expensive. Buying pay-per-click advertising, hiring a copywriter to create compelling content, sending out print mailers — all these things cost money. That said, in our experience, the cost of marketing isn’t what frustrates most lawyers. What they hate is worrying they’re spending thousands Read More
What Kind of Video Should a Law Firm Have? – LFMM 292
It's not a matter of whether or not you should have video, but what kind of video you should have. Should you go cinematic and flashy? Or should you provide value and information? We discuss on this week's episiode. Read More
How YOU Can Get on a Reporter’s Go-To List
*This article was provided by Janet Falk, an expert in media relations for law firms. Learn more here. When companies, businesses and individuals seek legal advice, they contact an attorney they know or have read about. Reporters do the same. When you read a news story, perhaps with a quote from another Real Estate attorney, don't get mad that a reporter who probably never heard of you did not Read More
Your Keys to Law Firm Growth in 2020
We won’t go so far as to say growing your law firm is simple, but with the right tools, processes, and strategies in place, it should be easy. With that in mind, our team put together a checklist of three easy steps you can take to help grow your firm in 2020. If you haven’t made every single one of these changes, you’re holding your firm back from reaching the level of growth you deserve! 1. HIRE A Read More
The Importance of a Free Download on Your Website – LFMM 291
Do you have a valuable download full of helpful information on your website available to your visitors for free? This episode of the Law Firm Marketing Minute provides two big reasons why it's such an important element to have. Read More
