You've probably heard the statement "Content Is King" before. But do you know why? Here's the thing about content. Because everyone engages your content no matter where they come from -- leads, referrals, people that are in your existing network, colleagues, people that find you online -- no matter where somebody comes from or how they know you, they're going to engage your content. Because of this, the right Read More

If you’ve been reading this newsletter for a while, you know just how important content is to growing your business. This isn’t some big discovery I made: Every good lawyer knows that content has value, whether it’s in the form of social media posts, podcasts, blogs, emails, or videos. Consistent, relevant content is how you keep your brand and services top of mind and build up your expertise. But are you putting out Read More

When it comes to social media, 99% of users — businesses or otherwise — try to play an engagement game. They think likes, comments, and shares are currency and that they can only win by chasing them. While this might be true for celebrities, food bloggers, and Nike, in our experience, lawyers won’t convert social media leads by aiming for engagements. The best thing for a lawyer to do is to abandon the social media Read More