In this post, we're covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third law is "Shared Success," and what this primarily means is that there is a relationship between all of your marketing activities and your content. But it also has to do with your relationship with your marketing company if you're working with one. But Read More
Should You Care About Likes and Comments on Social Media? – LFMM 309
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer. Read More
The Laws of Content Marketing Part 2: People, Not Search Engines
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we're so overly focused on search engines, and not just legal marketing right now, but marketing in general. When it comes to search engines, and you actually think about Read More
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Marc explains our second law of content marketing, which covers why it's more important for your content to focus on search engines instead of people. Read More
The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
Marc stops by for a short episode explaining why content really is king! Read More
The Laws of Content Marketing Part 1: Content Is King!
You've probably heard the statement "Content Is King" before. But do you know why? Here's the thing about content. Because everyone engages your content no matter where they come from -- leads, referrals, people that are in your existing network, colleagues, people that find you online -- no matter where somebody comes from or how they know you, they're going to engage your content. Because of this, the right Read More
How to Multiply Your Content – LFMM 306
How can you take one piece of content and turn it into over 40 different elements on your website and social media? We'll tell you how in this week's episode! Read More
Giving Away Secrets Part 5: How to Create a Social Media Process – LFMM 305
We're finishing up our series on giving away all our secrets. In this episode, we explain how to set up a social media content strategy, including which platforms to post to! Read More
Don’t Stop Feeding the Beast: Why You Need to Create More Content, Fast
If you’ve been reading this newsletter for a while, you know just how important content is to growing your business. This isn’t some big discovery I made: Every good lawyer knows that content has value, whether it’s in the form of social media posts, podcasts, blogs, emails, or videos. Consistent, relevant content is how you keep your brand and services top of mind and build up your expertise. But are you putting out Read More
Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304
We're continuing our series on giving away all our secrets. In this episode, we walk you through the process of setting up a consistent monthly email newsletter campaign! Read More
