This week, we show you three ways people can find you online without spending thousands of dollars on SEO! Read More
How the Right Content Strategy Creates More Referrals
Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media posts out there as you can. In this post, we’re going to tackle an aspect of content that we think a Read More
The Role You Play in Your Marketing – LFMM 312
This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm's marketing. Read More
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More
The Laws of Content Marketing Part 4: Track the Right Results
In this post, we're talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on the first, second, and third laws.) When it comes to content, depending on the industry, things like clicks, engagements, and views become overrated. Most people don't make money just because of their clicks, their views, or their engagements. So when Read More
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. Read More
The Laws of Content Marketing Part 3: Shared Success
In this post, we're covering the third of the four laws of content marketing. (If you missed the first and second laws, go back and check those out!) The third law is "Shared Success," and what this primarily means is that there is a relationship between all of your marketing activities and your content. But it also has to do with your relationship with your marketing company if you're working with one. But Read More
Should You Care About Likes and Comments on Social Media? – LFMM 309
This week, we discuss whether or not you, as a lawyer, should care about being a social media influencer. Read More
The Laws of Content Marketing Part 2: People, Not Search Engines
In our last post, we shared the first of four laws of content marketing, which is that Content is King. This post will cover the second law of content marketing, which is to focus on people, not search engines. What that means is this idea that we're so overly focused on search engines, and not just legal marketing right now, but marketing in general. When it comes to search engines, and you actually think about Read More
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Marc explains our second law of content marketing, which covers why it's more important for your content to focus on search engines instead of people. Read More
