4 Free Resources Every Attorney Should Offer

There’s a stigma out there that says attorneys only care about getting every last cent they can out of people. And while that may be true if you’re an attorney who goes up against bigger corporations in court for big settlements, this notion typically doesn’t ring true for most attorneys, especially when they’re working with their own clients. So how do you eliminate that stigma? By offering free information on Read More

How Your Content Drives Referrals – LFMM 316

Along with educating your audience and positioning you as the expert, your content can be a major driver of referrals. In this episode, we explain how that happens. Read More

Don’t Be Afraid to Walk Away from SEO

If you’ve looked into other marketing companies, then you’ve probably come across at least a dozen pitches, offers, and packages that either focus on SEO or have it as a line item. Everyone promises that they’ll “do SEO” for you, and the absolute ubiquity of the offers can make it seem necessary. But what does “doing SEO” even mean, and is it really a make-or-break thing for your firm?  Honestly, there’s no Read More

How to Write an Effective Blog Post in Just 5 Steps

Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula:  1. CHOOSE A TOPIC First thing’s first: Decide Read More

How People Can Find You Online Without SEO – LFMM 313

This week, we show you three ways people can find you online without spending thousands of dollars on SEO! Read More

How the Right Content Strategy Creates More Referrals

Are you missing out on easy money? We recently wrote an article about why you shouldn’t “stop feeding the beast.” As a quick recap, our point was that in today’s fast-paced digital world, people are consuming content faster than you can possibly produce it, so you should put as many articles, videos, and social media posts out there as you can. In this post, we’re going to tackle an aspect of content that we think a Read More

The Role You Play in Your Marketing – LFMM 312

This week, we dive deeper into our third law of content marketing by explaining your role as an attorney in your law firm's marketing. Read More

The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311

In this episode, we finish up this series with our 4th and final law of content, which is to track the right results. Read More

The Laws of Content Marketing Part 4: Track the Right Results

In this post, we're talking about the fourth and final of the four laws of content marketing, which is to track the right results. (Click here to catch up on the first, second, and third laws.) When it comes to content, depending on the industry, things like clicks, engagements, and views become overrated. Most people don't make money just because of their clicks, their views, or their engagements. So when Read More

The Laws of Content Marketing Part 3: Shared Success – LFMM 310

Marc is back to discuss the third law of content marketing, which explains your role in the marketing relationship you have with your marketing vendor. Read More