Networking is the absolute best way to create referral sources and build relationships. However, just because we're all a little more isolated these days doesn't mean networking has to go away. In this episode, we'll show you some ways on how to get creative with your networking to produce great results. Read More
3 Reasons Why Repetition Makes Your Content Stronger
One of the concerns we hear most often from clients is that they fear their content is becoming repetitive, boring, or monotonous. They’ll come to us wondering if it’s okay, for example, that the same blog appeared twice on their website, or that we linked the same video several times on their Facebook page. They’ll ask, “Don’t you think readers will be bored?” If you share those concerns, then it’s Read More
Fear Sells – LFMM 327
What does your law firm sell? Is it just bland, boilerplate legal services that don't inspire or help you stand out? Alternatively, are you selling an emotional connection, whether it's fear, hope, peace of mind, or more? This week's episode explores why emotional connections in your marketing are so important to your success. Read More
How the Right Content Strategy Makes All of Your Marketing More Effective
A couple of years ago, one of our clients sat next to a stranger on a plane. The two men got to talking about their work as you do when your legs are cramped and you’re stuck breathing stale air. Eventually, they exchanged business cards and a handshake, then the plane landed and they went their separate ways. They expected to never speak again. However, our client had hope! When he got back to his office, he Read More
Why Loops Are Better Than Funnels – LFMM 326
Most marketing strategies revolve around creating a funnel to nurture leads along. There's one big problem, though: Funnels end. However, if you create a marketing loop, leads stay in your system much longer and can lead to better conversion. Learn more in this week's episode! Read More
What About Those Directories? – LFMM 325
Should you make directories like Avvo or Justia part of your core marketing strategy? The answer is always "it depends," and it leads us to next week's topic! Read More
The Importance of Blogging for Your Law Firm – LFMM 324
Website post: If your law firm website doesn't have a blog (or you're not using it the right way), you're missing out on a great way to showcase your expertise and provide valuable information for your audience. In this episode, we discuss why having a blog is so important and provide some examples of things you can write about. Read More
4 Ways to Take Your Law Firm Website to the Next Level
You have a website - great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you! Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you can do to really make your website go to work for you. 1. Add Chat Functionality Those chat boxes you see Read More
TikTok for Lawyers? – LFMM 323
TikTok has exploded as one of the most popular apps among Gen Z consumers, but does that mean your law firm should have a presence there? We discuss on this week's episode! Read More
It All Starts with Content – LFMM 322
All of your marketing should start with your content, whether it's your website, blogs, or anything else. Why? Because it makes the rest of your marketing actually work! We explain in this week's episode. Read More
