The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is right now, 83% of people are willing to make referrals to their lawyers but only 29% actually do it. Why? Because the law firm they worked with isn’t doing the legwork to stay top of mind — even though it’s easy. That doesn’t have to be you. Here Read More
The Scary Truth About SEO – LFMM 340
With Halloween around the corner, we wanted to remind you about the scary truths behind SEO. In this episode, we look at two big reasons why SEO is so prevalent in the marketing world and the real truth behind why it leaves so many people frustrated with (a lack of) results! Read More
The 3 Scariest Marketing Mistakes You Can Make
Halloween is almost here! This is always a fun time of year, packed with ghosts, ghouls, and gargoyles. That said, don’t let the spooktacular holiday fun distract you from your business. Plenty of boogeymen lurk in the dark reaches of the marketing universe just waiting to jump out and grab your firm. This Halloween, watch out for these three scary marketing mistakes: the zombie, the vampire, and the Read More
Market to the Best Clients, Not the Most Clients – LFMM 339
Most people in the legal world have been of this mindset that the internet completely changed how you market your firm. FALSE! The internet can help you grow your firm using the same strategy that has worked for decades, but in a much more efficient way. Read More
Yes, You Can Actually Still Get More Referrals! – LFMM 337
If you're not focusing on referrals (or you're just hoping they continue to come in at the same rate they've always appeared), you could easily double them by investing in your marketing and staying top of mind! This week's episode is a great reminder that referrals are out there waiting to be had, but you could be losing serious revenue because you're not doing anything to attract them. Read More
2021 Starts Today! – LFMM 336
Believe it or not, we're headed into Q4 which means it's time to start thinking about your plans for 2021. In this episode, we talk about how to approach your marketing plan for next year, especially if your 2020 strategy didn't produce results. Read More
Take the Awkwardness out of Asking for Testimonials: How to Get Positive Reviews for Your Firm
Do you ask your clients for testimonials? Maybe you don’t because you’re worried it will make you look needy. Or maybe you do, but you drag your feet through the process because it feels awkward to ask. Those positions are totally understandable, but it doesn’t have to be that way. Asking for testimonials doesn’t need to be a gut-wrenching, unsatisfying process. With the right strategy, you can solicit them Read More
A Lesson from a Car Dealership – LFMM 334
What can a trip to a car dealership teach us about running a small business? John provides that answer in this week's episode. Additionally, we talk about our new DIY Marketing Plan that we've made available. Grab your kit here. (link to www.spotlightbranding.com/diy) Read More
Overcoming Camera Shyness – LFMM 333
We all have insecurities, and it can be easy to object to a video marketing strategy if we're concerned about what people will think about our physical appearance. This week's episode looks to address those concerns and provide a new perspective on any kind of speaking you do. Read More
How to Create Blog Posts People Actually Care About
As you’ve probably discovered, the trickiest thing about writing blog posts isn’t actually writing them — it’s thinking of something to write about. Topic choice trips up a lot of our clients, and we understand why. With so much legal knowledge rattling around in your head, it can be tough to know what would appeal to the average reader. But it’s not impossible. If you’re struggling to pin down blog topics, try the Read More
