“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
A Quick Tip to Improve Your Content – LFMM 344
This week, we share an easy way to generate tons of topics for your law firm, whether it's blog, video, or podcast episodes. It's all about providing one tip in each piece of content that you can keep evergreen so that it provides value for months on end. Read More
3 Tips from Filmmakers to Help You Master Video
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching Read More
Tap into Your Email List! – LFMM 343
Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you're not regularly reaching out to them, you're losing business to your competition. This week, find out what you can do to start tapping into this precious resource! Read More
How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
A few weeks ago, one of our clients came to us with a dilemma. He wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to opt into the emails before he sent them. He was leaning toward asking for the opt-in, but we discouraged it. This is how we explained our thought process: Your contact list is full of connections Read More
Where Do Your Clients Hang Out? – LFMM 342
Do you know where your audience spends most of their time? Whether it's the real world or the digital one, knowing where your audience spends time will help you craft the right marketing message to stay top-of-mind and make you the first law firm they think of when the need arises. In this week's episode, we give you some tips for where to look! Read More
Should Your Law Firm Be on TikTok?
The Chinese social media platform TikTok has been all over the news for the last few months, and the buzz has officially made it into the Spotlight Branding office. Now that the controversial app has reached 800 million users, law firm owners are starting to wonder, “Should I try it out?” When clients ask, our answer is this: “What do you have to lose?” Sure, new downloads of TikTok might be banned by the Read More
The Importance of Positive Reviews – LFMM 341
Having a lot of positive reviews from happy clients on your website, Facebook, or Google My Business page can make the buying decision much easier for prospective clients. In this week's episode, we go over the importance of reviews and provide tips on how to ask for them. Read More
Stay in Touch, Get More Referrals (It’s the Easiest Way to Increase Your Bottom Line!)
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is right now, 83% of people are willing to make referrals to their lawyers but only 29% actually do it. Why? Because the law firm they worked with isn’t doing the legwork to stay top of mind — even though it’s easy. That doesn’t have to be you. Here Read More
