What did the grocery store teach us about the importance of content in 2021? It's going to be more important than ever to stay top-of-mind! We're kicking of 2021 with another great episode of the Law Firm Marketing Minute. Hope you enjoy! Read More
What Mattered in 2020? Content! – LFMM 348
For our final episode of 2020, we provide a year end review of the analytics we measured in 2020 around content. Not surprisingly, we saw massive growth, and it was all because we doubled down on our content strategy. If content wasn't part of your marketing plan this year, make sure it's part of it next year! Read More
Optimize Your List to Target the Right Leads the First Time!
Your business is nothing without its list. The files upon files of customer data that you have stashed away can give you more insight and direction than most metrics, yet many business leaders know very little about their list — much less how to utilize it. A great list has a few components. It’s usually more than just an Excel spreadsheet with names, addresses, email addresses, preferences, and phone Read More
The Real Truth About Building a Law Firm Website – LFMM 347
How long does it take to build a great law firm website? How much should it cost? There are a lot of misconceptions and misguided expectations out there. This episode of The Law Firm Marketing Minute aims to set the record straight. Read More
Keep Your Firm’s Momentum Going Through the Holidays: 4 Boxes to Check to Unlock Your Best Month Ever
“He’s making a list, and checking it twice …” No, we’re not talking about Santa Claus! Here at Spotlight Branding, that little ditty describes our CEO, Marc Cerniglia. You see, Marc has noticed that a lot of law firms let their growth slow during the holidays. They figure, “Ah well, no one is thinking about their cases right now anyway,” and they put their feet up and coast until January. This is a marketing Read More
You’re the Best! (Even If You Can’t Say It) – LFMM 345
Bar rules prohibit you from saying you're the best, but there are ways you can still show people. This week we explain how your marketing content can position you as the expert and make you the obvious choice to hire over the attorney across the street. Read More
A Quick Tip to Improve Your Content – LFMM 344
This week, we share an easy way to generate tons of topics for your law firm, whether it's blog, video, or podcast episodes. It's all about providing one tip in each piece of content that you can keep evergreen so that it provides value for months on end. Read More
3 Tips from Filmmakers to Help You Master Video
As we continue to adapt to a half-digital, half-physical world, one thing is certain: This is our new normal. And in the business world, you adapt or you die. While in-person sales meetings and lunches will never be a thing of the past, mastering the video sales call to present yourself, your company, and your product is vital. After all, you want the most memorable part of your call to be the product you’re pitching Read More
Tap into Your Email List! – LFMM 343
Your contact list (and yes, you certainly have one) is the most precious marketing asset you own, and if you're not regularly reaching out to them, you're losing business to your competition. This week, find out what you can do to start tapping into this precious resource! Read More
How to Tap the Goldmine of Your Contact List (Even If You Don’t Think You Have One)
A few weeks ago, one of our clients came to us with a dilemma. He wanted to send out an email newsletter to all of his firm’s existing contacts, but he wasn’t sure whether or not he should give them the opportunity to opt into the emails before he sent them. He was leaning toward asking for the opt-in, but we discouraged it. This is how we explained our thought process: Your contact list is full of connections Read More
