Filming video FAQs isn't difficult at all! We actually sat down and followed our own process to put ourselves in our clients' shoes, and now we're sharing what we learned and the tips we recommend to have a great shoot. Read More
Frustrated with Marketing That Doesn’t Work? Our Third Law of Content Marketing Can Help!
For the last two months, we’ve introduced you to two of the four laws of content marketing. In January, we talked about how “content is king” and explained why content is more vital now than ever. Then we explained why “focusing on people, not search engines” is key if you want to win over clients. That brings us to the third law of content marketing: shared success. Content doesn’t exist in a vacuum, and neither Read More
How Much Revenue Are You Losing By Doing Your Own Marketing? – LFMM 359
Have you been putting off delegating your marketing activities because you think it'll save you money over hiring a vendor or in-house staff? If you sat down and looked at the data, you could be surprised. This week, we share some numbers with you to see just how much revenue you could be giving up each month because you chose to do your marketing yourself. Read More
The Rules of (Social Media) Engagement – LFMM 358
So often we hear lawyers concerned about the likes, comments and shares they think they should be getting on social media. But should that really be your primary focus? It's easy to get caught up in it, but for lawyers, social media should be seen differently. We discuss on this week's episode. Read More
The Game-Changing Marketing Solution No One Else Knows About: Meet the Content Loop™
If you’ve done more than five minutes of research on marketing, you’ve probably heard that to succeed, you need to “build a funnel.” Marketing funnels are all the rage right now. The idea is that you use your content, digital advertising, points of contact, and other marketing efforts to suck leads into the broad end of the metaphorical funnel and guide them to the bottom where they become consultations or clients. Read More
Humans vs. Robots: The Content Battle (and Our 2nd Law of Content Marketing)
Would you make an emotional love confession to your toothbrush? Would you tell your favorite joke to a glass of water? If you answered “no” twice, take a minute to think about why those answers were so easy, and yet you don’t bat an eye about marketing to robots. When we say robots, we’re referring to search engine algorithms — the invisible hand controlling everyone’s Google searches. Every year, more lawyers Read More
Being Everywhere vs. Being Top of Mind – LFMM 356
What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit. Hundreds of law firms neglect their social media accounts, and every single one of them is stabbing their own company in the back. You might not Read More
005 – The Power of Networking for Lawyers with Attorney Daniel Alvarez
Networking is not a dying art. In fact, it's never been more important! Attorney Daniel Alvarez gets all of his business from his networking efforts, and he's shown it can work with just how successful his firm has been. Daniel joins us this week to talk networking strategy, the opportunities networking provides, and much more! Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
