Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key areas where your marketing may be failing you and provides ways to address it! Read More
Don’t Be Fooled by Vanity Numbers: Employ the 4th Law of Content Marketing – Track the Right Results
Imagine that it’s a Monday morning. You walk into your office and your secretary says, “I have good news!” Which of these two things would you want to hear next? “We gained 10,000 new followers on Twitter!” “We got referrals from three clients, and I just booked them all for consultations!” #2, right? You probably picked that one because consultations are almost guaranteed to make you money, Read More
A Lesson in an Elevator – LFMM 364
For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC's Labor Commissioner is, even though most people have no idea what a Labor Commissioner actually does. This provides a great lesson in top of mind awareness, and we discuss how on this week's episode. Read More
Audio, Video, or the Written Word? – LFMM 363
Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover the pros and cons of each in this week's episode! Read More
Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from March 2020 appeared. Restaurants are notorious for their terrible Read More
A Story About Direct Mail – LFMM 361
Do you send direct mailers to people who have recently been in an accident or gotten a speeding ticket? We had that happen to an employee here at the office, and the law firm she ended up hiring might surprise you. Read More
