If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute! Read More
025 – Creating Content for Your Law Firm with Lawyerist’s Laura Briggs
Having informative, educational content is the true foundation for any law firm's marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more! Visit www.lawyerist.com to learn more and subscribe today! Read More
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family law issue.” “Oh, I’m sorry!” Justin told the caller. “Family law isn’t my specialty. But I know another lawyer who Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
024 – How to Generate Referrals Without Asking with Stacey Brown Randall
Referrals are a huge part of a lawyer's business, but many struggle with generating a good amount to help them grow. Stacey Brown Randall learned about the power of referrals the hard way and has now built her life around helping business owners generate more referrals, and do so without even having to ask! Learn more about Stacey and her program at www.growthbyreferrals.com and www.staceybrownrandall.com Read More
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead of selling solutions. Every client is different, so you can’t sell to all of them the same Read More
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing company before you sign. Read More
The Real Value of Social Media for Lawyers – LFMM 370
We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other engagements. It's about providing valuable content that positions you as the expert. This week, we provide a couple of examples of how that strategy has brought success to those in the legal industry. Read More
Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million members. People have started posting on LinkedIn in the same daily, scroll-addicted Read More
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for. Read More
