You may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? This week on Center Stage, our old friend Danny Decker joins us to talk about the mistakes he's seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO. Check out Danny's resources Read More
Improve the Performance of Your Pay-Per-Click Ads with the Help of Quality Content
More than 5% of all Google Ads circulating on the internet right now involve the legal industry. Many law firms spend thousands of dollars on pay-per-click advertising every year to get their firms noticed. Competition is stiff! If you’re a pay-per-click convert, you’re probably always on the hunt for strategies that will increase your conversion rate and boost your ad performance. One of those strategies is so Read More
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm. Read More
All This Content and Nowhere to Go? – LFMM 376
If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective! Read More
026 – Finding Your Niche with Attorney Marc Wasserman
**Explicit Content Warning** Despite what you may think, niching down in your law practice does NOT limit your opportunities as an attorney to make more money and achieve that elevated expert status. This week's guest on Center Stage, Attorney Marc Wasserman (better known as one of the Pot Brothers at Law), is a great example of how hyper-focusing on a niche can open up a huge number of doors and opportunities for Read More
Podcasting – It’s Easier Than You Think!
Podcasting has really exploded over the last couple of years and it's only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall listeners has grown by 30% over the last 3 years. You likely have shows you enjoy listening to regularly, whether it's longstanding programs like The Joe Rogan Experience or something more catered to your industry like The Law Firm Read More
How are you different? – LFMM 374
If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute! Read More
025 – Creating Content for Your Law Firm with Lawyerist’s Laura Briggs
Having informative, educational content is the true foundation for any law firm's marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more! Visit www.lawyerist.com to learn more and subscribe today! Read More
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family law issue.” “Oh, I’m sorry!” Justin told the caller. “Family law isn’t my specialty. But I know another lawyer who Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
