Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form Read More
Content Is the Foundation of Your Marketing – LFMM 367
Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or nonexistent), that traffic won't convert as well as it could. THAT is why content should be the foundational piece of your marketing. Read More
018 – Succeeding on TikTok with @PortCityAttorney Brandon Pettijohn
TikTok has exploded as a social media platform over the last year, which means it's another opportunity for people and businesses to gain exposure. Does it fit within a law firm's marketing strategy? It's worked for some, including this week's guest, Brandon Pettijohn AKA @PortCityAttorney. He has already amassed nearly 400,000 followers and has over 7 million likes on his posts, and he joins us this week to discuss Read More
The Biggest Flaw in Your Marketing Might Surprise You
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and they were pursuing this lead hard. Our team member estimated they received around 30 pieces of physical direct Read More
