We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out about a HUGE giveaway we're doing to celebrate our 10th birthday! Read More
How to Generate Content Ideas – LFMM 388
This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think! Read More
039 – Putting a Workshop Together with Dan Brian
Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal markets grow their knowledge and improve their marketing skills. He provides a ton of great insight into how to run your events and mistakes to avoid along the Read More
Branding and Your Small Business
Why is branding so important for a small business? It's an easy assumption to make a lot of times that when we think about branding, we think about larger companies like Coca-Cola, McDonald's, and even Amazon, we think that branding is just kind of a thing that you can do once you have this gigantic marketing budget where branding almost just seems like fluff marketing. But that's not really the purpose that branding Read More
How Branding Works for a Small Business – LFMM 386
Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute. Read More
037 – Perfecting Your Press Release with Mickie Kennedy
Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid. Check out Mickie's PR Masterclass Read More
Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
Welcome back! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve said for years that email analytics are overrated. Why? Well, because while knowing your open rate and click-through rates can be helpful, the #1 benefit of an email marketing campaign isn’t the data it gives you. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses email marketing. Why? Well, after the updates, people with Apple Mail will have a LOT more power. They’ll be able to kill your ability to track their open rates and IP addresses with just a few clicks. There’s a huge movement around privacy right Read More
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
