Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid. Check out Mickie's PR Masterclass Read More
Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
Welcome back! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve said for years that email analytics are overrated. Why? Well, because while knowing your open rate and click-through rates can be helpful, the #1 benefit of an email marketing campaign isn’t the data it gives you. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses email marketing. Why? Well, after the updates, people with Apple Mail will have a LOT more power. They’ll be able to kill your ability to track their open rates and IP addresses with just a few clicks. There’s a huge movement around privacy right Read More
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
Easy Prompts to Create Better Content – LFMM 383
We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration. Read More
034 – Creating an Engaging Video Strategy with Attorney Peter Tragos
Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos. Check out Lawyer You Know on YouTube and Read More
033 – Podcasting for Lawyers with Robert Ingalls
Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm! Learn more about LawPods at www.lawpods.com Read More
032 – Publishing a Book with Paula Black
Having your own book is a huge boost to your credibility and one of the best business development tools you can have. This week, Paula Black returns to talk about the whys and hows of writing and publishing your own book. If you'd like help with this process, contact Paula at paula@paulablack.com for a free guide on the book publishing process, as well as to see how she can personally help you out! Read More
We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
When was the last time you asked someone, “Do you watch TV?” Maybe you’ve never asked that question! These days, we assume everyone has a big screen in their living room. The real question is, “What TV shows do you like?” I think we’ve hit that same point in podcasting. This April, Apple Podcasts announced it had more than 1 million shows on its platform. That’s crazy! Podcasting is this decade’s TV, and if you’re Read More
