There's no such thing as too narrow of a niche when it comes to how you market your practice. Criminal defense attorneys, regardless of their niche, face unique challenges when it comes to marketing their firm. This week's guest, Attorney Barry Wax, practices criminal defense in Miami, Florida, and has developed a solid and consistent marketing ecosystem that has helped him find a ton of success. Learn about his Read More
The Psychology of a Brand
Regardless of the size of your business - whether you’re a solo operation or you have dozens of staff - it’s always important to think about the branding behind your business. When it comes to how you position your brand and your business, you obviously need to know some branding basics; but you also need to know some basics behind the psychology of how your market will perceive the message you’re putting out there. Read More
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails. Read More
048 – Working with Vendors with Nicole Bernard
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors. Read More
047 – Succeeding on Google with Brent Baltzer
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
045 – Focusing on Information First with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth. Read More
Google WILL Screw You Over
This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office for them. But for business owners, those clicks were disastrous! Overnight, their companies disappeared from Google’s front page and were buried deep in the search results — exactly where they had paid thousands of dollars not to Read More
2 Terrible Website Mistakes and How to Fix Them
Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those details in the mirror before meeting a client. You know that first impressions matter. So, riddle us this: Why aren’t you taking the same amount of care with your website? Your firm’s site is your digital first impression, and if it’s Read More
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode. Read More
