No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy. Learn more at www.baltzermarketing.com Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
045 – Focusing on Information First with Attorney John Koenig
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth. Read More
Google WILL Screw You Over
This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office for them. But for business owners, those clicks were disastrous! Overnight, their companies disappeared from Google’s front page and were buried deep in the search results — exactly where they had paid thousands of dollars not to Read More
2 Terrible Website Mistakes and How to Fix Them
Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those details in the mirror before meeting a client. You know that first impressions matter. So, riddle us this: Why aren’t you taking the same amount of care with your website? Your firm’s site is your digital first impression, and if it’s Read More
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode. Read More
043 – Examining the Power of Branding with Tonya Eberhart and Michael Carr
How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough. Learn more at www.discussyourbrand.com Read More
Want to Show Off Your Expertise? Write a Book!
In today’s increasingly digital world, you might be tempted to think that books and other types of physical literature have lost their relevance. But that’s not true! Writing and publishing a book is still a monumental achievement and a great way to communicate information. Even more, it’s instant credibility and changes the way people see you. Writing a book is a great way to showcase your expertise. A book Read More
Did Your Website Fail a Google Speed Test? (It’s Actually Not a Big Deal)
Have you received an email before that went something like this? “Hi! We ran this free speed test on your website for you to see how your website was performing and unfortunately you have several issues with your website. There are many speed and optimization issues, which means your website isn't performing as well as it should and it's losing you business.” The truth is that this email is a gigantic lie, but Read More
Don’t Fall for Deceptive Page Speed Tests – LFMM 391
Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode. Read More
