Analyzing how users arrive at your site can teach you a lot about how well your marketing is working. But did you know that you can learn almost as much by studying their departure?  You could be losing potential clients at a point where they should be converting, which will impede business growth no matter how much traffic you get. In this blog, we’ll look at bounce rate, exit rate, and what they could tell Read More

You’ve heard “new year, new you,” but how about “new year, new website”? January is the perfect time to come up with your 2022 digital marketing battle plan — and your website is the shaft of that spear! If it’s not strong, your campaigns will crumble the second leads arrive on your home page. Here are three signs you’re in desperate need of a redesign.  Red Flag No. 1: Your website doesn’t match your brand Read More

This article was submitted by Dan Brian, the digital marketing director for a mid-size personal injury law firm in North Carolina. When not generating leads and signed cases for the firm, Dan runs Marketing for Justice, a membership group that offers digital marketing education for legal marketers. Brand strategy has a certain mystique in marketing circles. For whatever reason, the concept of branding has always Read More

Google Analytics presents you with insights that can make a big difference in the success of your site development and ad campaigns. Two common metrics that Google Analytics presents are users and sessions. While related, they aren’t identical. This blog takes an in-depth look at the Google Analytics users vs. sessions question by outlining what they mean and when you want to pay special attention to each Read More

In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven prompts we use as jumping-off points to generate engaging, informative content for our clients.  These prompts are some of our team’s success secrets. We’ve kept it under wraps for years, but now we’ve decided it’s just too good not to Read More

Regardless of the size of your business - whether you’re a solo operation or you have dozens of staff - it’s always important to think about the branding behind your business. When it comes to how you position your brand and your business, you obviously need to know some branding basics; but you also need to know some basics behind the psychology of how your market will perceive the message you’re putting out there. Read More