Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode! Read More
Content Marketing Works! Here Are 4 Statistics to Prove It!
Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you? You probably know that content is king, but is your firm producing Read More
How to Harness 2021’s Marketing Trends in 2022
When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting. Sometimes, they’re useful predictors of new permanent fixtures in our lives. Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a Read More
The Power of Evergreen Content – LFMM 403
The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
4 Things You Experience When Your Brand Is Not Defined
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. If you've been putting off personal branding, you may be using one of many excuses that we hear Read More
3 Big Marketing Myths Busted!
Every business needs visibility to survive. What’s not as well understood is how marketing works, despite the seemingly endless number of marketing companies and gurus out there. Do you have to spend a small fortune before you get results? Can digital marketing be as effective as word of mouth? Should you invest in an in-house marketing team? When you don’t have a background in marketing, it’s easy to accept Read More
7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy
We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many of our blog posts and podcast scripts. To make it work, you identify a category in your legal niche and come up with three things in that category (e.g., three provisions you must have in your estate plan). This month’s tip is even easier! We call it the “One Read More
Creating a Social Media Strategy – LFMM 402
The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
TikTok Isn’t Just for Kids: How Your Firm Can Leverage TikTok as a Marketing Tool
TikTok started out as a medium for video-savvy teenagers. Today, it’s the hottest new social media platform around, with one billion monthly active users. Last year, it launched TikTok for Business, which has a wide range of features designed to increase engagement for businesses, including law offices and financial pros. Why Should Law Firms Be on TikTok? Although TikTok remains hugely popular with millennial Read More
Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the Read More
