Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode! Read More
Your SEO Is Probably Good Enough Already
We know, you’ve been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and place it at the core of your marketing strategy. But what if your SEO is already good enough? Focusing on SEO is certainly one way to go about growing a firm, but if it’s Read More
So, Your Firm Is on TikTok — Now What? 5 Steps to Boost Your Follower Count
A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their heads: “How can I make my TikTok account a success?” First, get over any lingering TikTok stereotypes you might have. Yes, this platform started out as a tool for teenagers lip-syncing and shimmying in their parents’ basements, but Read More
7 Foolproof Ways to Create Engaging Content Part 4: The “Inspiration” Method
If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
5 Critical Elements Missing From 90% of Personal Brands
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. Personal branding is critical to every solopreneur’s success. The problem is that 90% of personal Read More
061 – Mastering Facebook with Danny Decker
This week on Center Stage, marketing coach and consultant Danny Decker returns to the show to talk about Facebook's marketing capabilities and how you can get the most out of its advertising platform. Plus, check out Danny's new book with How to Manage a Small Law Firm's RJon Robins at AutomaticMarketingMachine.com Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
5 Tips for Virtual Networking Success
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Networking, whether in-person or virtual, is key to your business development activities. Compare your approach to Read More
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment. Even better, it’s where we host episodes of two Spotlight Branding podcasts: Center Stage and Law Firm Marketing Minute. We have tons of fun hosting, sharing marketing tips, and joking with our guests. Honestly, the only thing better than making a Read More
