In somewhat of a sister episode to #32 with Paula Black on publishing a book, we're joined this week by Paperback Expert's Michael DeLon to talk about how to get the most out of your book and all the ways it can enhance your marketing and business development. Learn more about Paperback Expert at www.paperbackexpert.com Read More
Your Marketing Should Repel People – LFMM 416
Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode! Read More
3 Tips to Boost Your LinkedIn Presence
If there’s one perk of the Great Resignation for business owners, it’s this: Engagement on LinkedIn is booming. According to its parent company, Microsoft, the platform got so popular last year that its overall revenue jumped 36% in the fourth quarter alone. This is great news for you, because more people using the platform to connect professionally and nurture business relationships means more potential eyeballs Read More
Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads and prospects. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, and the “Inspiration” method — which brings us to one of our favorites, the “Cool” strategy. This is similar to the “Inspiration” method. Read More
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode. Read More
How to Market Your Firm as a True Solo
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients in the same types of matters: personal injury Read More
065 – Outsmarting Your Competition with Stormie Andrews
There's a saying that the best cases go to the best marketers. When you're a solo/small firm, you often can't compete with the bigger marketing budgets of larger firms. However, as our guest Stormie Andrews explains, you can outsmart them by understanding your clients better than your competitors. Learn more about Stormie's Buyer's Persona and more at www.outsmarttools.com Read More
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode! Read More
5 Easy Steps to Polish Your LinkedIn Profile
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Make the most of online networking by presenting your best digital self. Polishing your LinkedIn profile has Read More
