In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach is when it comes to developing that content—should your guiding light be quantity or quality? A lot of us will come down on the "quality" side of the equation because we want to deliver value with every message. Others, especially Read More
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. When you think about the greatest stories that you’ve heard in your life, what comes to Read More
075 – Building Your Podcast with Mark Savant
We've talked before about WHY you should do a podcast (Episode #33), but now we're talking about HOW. Mark Savant has built a mini-podcasting empire with a plethora of shows, and he's done it all by systematizing the process. Learn about how you can do it for your own show on this week's episode! Want to learn more? Join Mark's podcasting mastermind by visiting www.marksavantmedia.com Read More
Not Everyone Will Open Your Emails (And That’s Okay!)
For years, marketers would have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. But even before many of these privacy changes took effect last year, your open rate never truly told you the whole story. In this article, we'll explain why open rates aren't as important as you might think and what metrics to look at instead. Why Open Rates Aren't Read More
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think. Read More
Marketing Plan vs. Marketing Strategy: What’s the Difference?
In the marketing world, you'll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing "plan" and a marketing "strategy." However, there is a very distinct difference. A marketing strategy is your overall philosophy towards marketing. It encompasses the various tactics, avenues, etc. that you intend to use and the overall result you want to achieve. It Read More
3 Big Issues That Can Break Your Marketing
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn't work. After all, you may think you have a great strategy in place, but when it doesn't produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why. Maybe your vendor didn't deliver on their promises. Maybe you didn't spend enough money. Maybe the message just Read More
An Unexpected Lesson – LFMM 426
This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face. Read More
Evergreen Content: What Is It and Why It’s Okay to Repurpose It!
Many marketing companies out there will tout the importance of content, but their definition of "content" usually consists of a constant barrage of short blog articles on a current event that are stuffed with keywords to drive search engine rankings. These blogs are otherwise pretty worthless and don't provide any value to the humans who are actually looking for information. That's why you need evergreen Read More
