Social media seems like a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Twitter, your business account needs a more strategic approach. One part of that strategy is creating informative and relevant content that showcases your expertise and encourages people to click through to your website. The other part of that Read More
078 – Educating Your Audience with Attorney Karalynn Cromeens
Sure you can have the best lead generation marketing in the world, but if you're not doing anything to nurture and educate your audience, they'll go elsewhere. Attorney Karalynn Cromeens has done an excellent job of incorporating the educational side of her firm into her marketing, and she joins us this week to talk about how she did it. Learn more about Karalynn's firm and all the great things they have going on Read More
077 – Elevating Your Expertise with Nancy Giere
This week, we're talking about ways you can really show off your expertise and prove that you're the business people want to work with. Our guest, Nancy Giere, shows us how creating a course can be a great nurturing tool AND potentially part of your business model. Learn more at www.nancygiere.com Read More
3 Quick Tips for Designing Your Firm’s Logo
While your firm's brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don't just type out your firm's name in a fancy font, screenshot it, and call it your logo. You're better than that. Your logo is one of the first things someone sees as it relates to your company. However, it’s important to think about your logo as more than just a picture or fancy Read More
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach is when it comes to developing that content—should your guiding light be quantity or quality? A lot of us will come down on the "quality" side of the equation because we want to deliver value with every message. Others, especially Read More
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. When you think about the greatest stories that you’ve heard in your life, what comes to Read More
075 – Building Your Podcast with Mark Savant
We've talked before about WHY you should do a podcast (Episode #33), but now we're talking about HOW. Mark Savant has built a mini-podcasting empire with a plethora of shows, and he's done it all by systematizing the process. Learn about how you can do it for your own show on this week's episode! Want to learn more? Join Mark's podcasting mastermind by visiting www.marksavantmedia.com Read More
Not Everyone Will Open Your Emails (And That’s Okay!)
For years, marketers would have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. But even before many of these privacy changes took effect last year, your open rate never truly told you the whole story. In this article, we'll explain why open rates aren't as important as you might think and what metrics to look at instead. Why Open Rates Aren't Read More
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think. Read More
