Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More
085 – Avoiding the Biggest Branding Pitfalls with Seth Erickson
What's your story? How do you avoid becoming a commodity? These are some of the biggest issues small firms face when it comes to their branding. This week, we're joined by Storify founder Seth Erickson to discuss what you can do to stand out from the crowd. Get the first chapter of Seth's book, How to Track Humans, and learn more about Storify at www.storifyagency.com/centerstage Read More
084 – Crafting a Purposeful Story with Tamika Bickham
Stories create connections! This week on Center Stage, we're joined by brand expert, consultant, and founder of TB Media Group Tamika Bickham to talk about how to craft a purposeful story (even if you don't think you're that interesting) and how to create great video content to help tell that story. Learn more about Tamika at www.tbmediagroup.com and connect with her on Instagram @tamikabickhamtv Read More
4 Tips for Making a Good First Impression with Your Audience
When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business to a competitor that did so just a little bit better. Here are 4 ways you can easily make a good first impression and establish trust. 1. Have a great-looking website If people reach your website and find something Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
083 – Unlocking the Power of Video with Robert Weiss
According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around. Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com Read More
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where we weren't necessarily known as experts (systems and processes, HR, firm culture, etc.). But along the way, we saw more benefits pop up, especially as the show grew and gained traction. Admittedly, having an interview podcast requires a Read More
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing brand awareness and growing your sales or client base. This is where buyer personas come in. Not only do they help you reach the right customers with greater precision, but you can use them to identify opportunities and make Read More
082 – Focusing on Retention with Keith Taylor
Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial Advisor of Park Read More
