Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
083 – Unlocking the Power of Video with Robert Weiss
According to our 2022 Legal Marketing Trends Report, only 33% of law firms use video in their marketing strategy and early 2/3 of those who don't say they can't see the value in it. Our guest this week, Robert Weiss from MultiVision Digital, aims to help turn that around. Learn more about MultiVision Digital by visiting their website: www.multivisiondigital.com Read More
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where we weren't necessarily known as experts (systems and processes, HR, firm culture, etc.). But along the way, we saw more benefits pop up, especially as the show grew and gained traction. Admittedly, having an interview podcast requires a Read More
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing brand awareness and growing your sales or client base. This is where buyer personas come in. Not only do they help you reach the right customers with greater precision, but you can use them to identify opportunities and make Read More
082 – Focusing on Retention with Keith Taylor
Are you creating consistent touchpoints with your current and past clients, or are you churning through them at a high rate? This week's guest, financial advisor Keith Taylor, joins us to talk about the importance of focusing on retention and how you can improve it in your firm. Learn more about Keith and his firm at www.centerpointwealthstrategies.com Registered Representative and Financial Advisor of Park Read More
Branding Isn’t Just for Big Corporations – LFMM 436
Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
081 – Mastering Email Marketing with Ken Countess
Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com Read More
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments, and shares as the pillars of success for social media campaigns. And that's true if you're in other Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
