Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
081 – Mastering Email Marketing with Ken Countess
Email marketing is NOT DEAD! This week we talk with email expert Ken Countess about the power behind email (with data to back it up), the strategy for success, and the metrics to track. Learn more about Ken and get his free email audit at www.kenisemail.com Read More
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments, and shares as the pillars of success for social media campaigns. And that's true if you're in other Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
Make the Most of Your Podcast Appearance With These Tips!
If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month, up from 68% the year before. A well-planned guest appearance can expose you to a massive audience, some of whom will remember you when they need what you’re offering. So how do you make a great impression that gets results? This article Read More
Good Marketing Doesn’t Happen Fast – LFMM 434
We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results. Read More
How to Organize Sales Leads for Your Firm
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Generating qualified leads is typically the most challenging for small businesses and sales professionals. Although it may Read More
079 – Crafting Your Purpose-Driven Message with Kate DiLeo
What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose. Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com Read More
Five Things That Are More Important Than Your Website SEO
At Spotlight Branding, we strongly believe that there is much more to digital marketing than search engine rankings. We’re honestly frustrated with the marketing industry because we’ve seen where the excessive focus on SEO has actually harmed small business owners and hurt their marketing. Let us be clear, SEO has a place in the marketing world. However, over the years online marketers have positioned SEO as Read More
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode. Read More
