In the marketing world, you'll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing "plan" and a marketing "strategy." However, there is a very distinct difference. A marketing strategy is your overall philosophy towards marketing. It encompasses the various tactics, avenues, etc. that you intend to use and the overall result you want to achieve. It Read More
3 Big Issues That Can Break Your Marketing
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn't work. After all, you may think you have a great strategy in place, but when it doesn't produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why. Maybe your vendor didn't deliver on their promises. Maybe you didn't spend enough money. Maybe the message just Read More
An Unexpected Lesson – LFMM 426
This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face. Read More
Evergreen Content: What Is It and Why It’s Okay to Repurpose It!
Many marketing companies out there will tout the importance of content, but their definition of "content" usually consists of a constant barrage of short blog articles on a current event that are stuffed with keywords to drive search engine rankings. These blogs are otherwise pretty worthless and don't provide any value to the humans who are actually looking for information. That's why you need evergreen Read More
7 Foolproof Ways to Create Engaging Content Part 7: The Secret Sauce
Finally, after 7 long months, we have arrived at the final installment of our series on how to create engaging content! So far we've looked at the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, the "Cool" strategy, and the "Markerboard" method. The final strategy is one of our favorites - The Secret Sauce. For many years, business owners hoarded their methods and Read More
Where Referrals Fit in Your Sales Strategy
This article was provided by our friend, Stacey Brown Randall, the author of the multiple award-winning book Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast, and national speaker. You can find her at www.StaceyBrownRandall.com. For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients Read More
072 – Being Unique with Joe Matz
How can you stand out from your competitors? We have the insight this week with our guest, coach and consultant, Joe Matz! Learn more about Joe and his company, Apex-Able, at apex-able.com Read More
Understand Your Marketing Results – LFMM 422
Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. Read More
Don’t Just Focus on Audience Growth – LFMM 421
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. Read More
3 Benefits of Finding a Niche
It seems counterintuitive on the surface. Why would you limit your service offerings? Wouldn't that reduce the potential number of people you could work with? In today's consumer landscape, fewer and fewer people are fine with working with general practitioners, especially when it comes to high-stakes situations like legal or financial issues. If you're still taking every case that walks through your door (for Read More
